Nitro, Inc.

Director, Customer Marketing

Nitro, Inc.
Posted 10/21/2026full-timeToronto • CanadaLead💰 CA$175,000 - CA$190,000 per yearWebsite
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Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in B2B customer marketing strategy, focusing on lifecycle management, retention, and expansion within SaaS environments. Proven ability to leverage data for decision-making and influence cross-functional teams to drive measurable revenue growth.

Highest-signal resume keywords
B2B Marketing ExperienceCustomer Lifecycle MarketingNet Revenue Retention GrowthMarketing Automation ProficiencyTeam Building and Development

About the role

Key responsibilities & impact
  • Own Nitro's customer marketing strategy across the lifecycle, from onboarding and adoption through renewal, expansion and advocacy
  • Design retention and expansion programmes for self-serve and sales-led customers
  • Create PDF-to-eSign cross-sell programmes with Product Marketing
  • Define and run in-product, email and nurture lifecycle journeys
  • Run customer reference, case study, review and community programmes
  • Use product usage, NPS and win/loss data to segment customers and shape messaging, pricing and packaging input
  • Partner with Customer Success and Sales leadership on account-based plays
  • Own customer marketing targets and report on net revenue retention, expansion pipeline and programme ROI
  • Hire and develop a customer marketing team
  • Audit current activity, agree customer segmentation and deliver a 12-month customer marketing plan
  • Drive measurable improvements in net revenue retention and expansion pipeline

Requirements

What you’ll need
  • 10+ years in B2B marketing
  • 5+ years leading customer, lifecycle or retention marketing in SaaS
  • Track record of growing net revenue retention and expansion revenue with quantifiable results
  • Experience with both product-led (self-serve) and sales-led customer motions
  • Strong command of lifecycle tooling, including marketing automation, CRM and product analytics
  • Comfort working from data
  • Ability to influence Sales, Customer Success and Product without direct authority
  • Experience working across time zones with teams in EMEA and North America
  • Experience in document productivity, eSignature or adjacent SaaS categories (desirable)
  • Experience building a customer marketing function or team from the ground up (desirable)
  • Experience running customer advocacy, review and community programmes at scale (desirable)

Benefits

Comp & perks
  • Health insurance
  • Dental coverage
  • Vision coverage
  • Retirement benefits
  • Flex Time Off for holidays, family days, or appointments
  • Hybrid work model with two remote days each week
  • Wellness perks
  • Pension/401k matching
  • Country-specific benefits
  • Accessible candidate experience and accommodations throughout the interview process

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Customer Marketing StrategyRetention Program DesignData AnalysisCustomer SegmentationRevenue Reporting
Soft Skills
Influencing Without AuthorityCross-Functional CollaborationCommunication Skills
Tools & Technologies
Marketing AutomationCRMProduct Analytics
Industry Keywords
SaaSESignatureDocument ProductivityCustomer Advocacy Programs