Dropbox

Senior Manager, Lifecycle Marketing

Dropbox
Posted 10/21/2026full-timeRemote • CanadaSeniorWebsite
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Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in lifecycle marketing strategy and execution, with a strong focus on customer engagement, retention, and revenue growth. Proven ability to lead and develop high-performing teams while leveraging data-driven insights for effective marketing programs.

Highest-signal resume keywords
Lifecycle Marketing StrategyCustomer SegmentationMarketing AutomationPeople ManagementExperimentation and Measurement

About the role

Key responsibilities & impact
  • Own Dropbox’s lifecycle marketing strategy and roadmap across onboarding, engagement, retention, monetization, expansion, and multi-product adoption
  • Lead, coach, and develop a team of lifecycle marketers, with clear goals, operating rhythms, and accountability for business outcomes
  • Build and manage lifecycle programs using customer behavior, product usage, segmentation, triggers, and personalization to improve adoption, retention, and revenue
  • Partner with Product Growth, Product Marketing, Data Science, Marketing Operations, and other cross-functional teams
  • Establish experimentation and measurement using controlled tests, holdouts, cohort analysis, customer behavior, and revenue
  • Build the lifecycle marketing operating model, including prioritization, planning, governance, and technical and data capabilities for scalable execution

Requirements

What you’ll need
  • 10+ years of experience across lifecycle marketing, CRM, retention, growth marketing, customer engagement, or closely related disciplines, ideally in a SaaS, subscription, or product-led business
  • Significant people-management experience, with a track record of hiring, coaching, and leading high-performing teams
  • Demonstrated experience setting lifecycle strategy and translating it into programs that improve customer adoption, retention, monetization, expansion, or revenue
  • Deep experience with customer segmentation, behavioral triggers, personalization, experimentation, and marketing automation
  • Strong technical fluency across CRM and lifecycle systems, customer data, campaign orchestration, measurement, deliverability, and related operational requirements
  • Strong business judgment and experience working across Product, Product Growth, Data Science, Marketing Operations, Engineering, and Product Marketing
  • Preferred: experience leading lifecycle marketing in a product-led growth business with self-serve and sales-assisted motions
  • Preferred: experience building expansion, cross-sell, or multi-product programs across a broad existing customer base
  • Preferred: experience with Iterable or comparable enterprise lifecycle and marketing automation platforms

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Lifecycle MarketingCRMCustomer EngagementRetention MarketingGrowth MarketingBehavioral TriggersPersonalizationCampaign OrchestrationCohort AnalysisRevenue Optimization
Soft Skills
LeadershipCoachingCollaborationBusiness Judgment
Tools & Technologies
IterableMarketing Automation PlatformsData Science ToolsCustomer Data Systems
Industry Keywords
SaaSSubscription BusinessProduct-Led GrowthCross-Sell ProgramsMulti-Product Adoption