BrightOrder Inc.

Marketing Team Lead

BrightOrder Inc.
Posted 10/20/2026full-timeRemote • Canada, United StatesSenior💰 CA$85,000 - CA$90,000 per yearWebsite
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Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in developing and executing integrated B2B marketing strategies, utilizing AI tools for efficiency, and managing multi-channel campaigns that drive qualified leads. Proven ability to mentor teams while maintaining brand consistency and analyzing data to optimize marketing performance.

Highest-signal resume keywords
B2B Marketing ExperienceHubSpot ProficiencyAI Applications ExpertiseDemand-Generation ProgramsMentoring Experience

About the role

Key responsibilities & impact
  • Own BrightOrder's practical, integrated marketing plan with clear priorities, owners, timelines and measurable outcomes
  • Set direction, build campaigns, write content, analyze data and adjust marketing activities
  • Develop multi-channel campaigns that generate qualified opportunities for Sales
  • Manage pipeline attribution and reporting in HubSpot connecting marketing to revenue
  • Maintain brand and messaging consistency across web, email, social and collateral
  • Improve website organic visibility, conversion and landing pages
  • Develop sales enablement materials including case studies, presentations and follow-up programs
  • Lead and mentor two Marketing Specialists through regular feedback and hands-on collaboration
  • Work directly with the President and closely with Sales, Product and Customer Experience
  • Use AI tools to improve marketing efficiency and reduce operating costs

Requirements

What you’ll need
  • 7+ years of broad B2B marketing experience in software or technology, most of it hands-on
  • Extensive use of AI platforms and AI applications to drive efficiencies and reduce operating costs
  • A record of building demand-generation programs and using data to improve them
  • Strong writing and editing; ability to turn a complex product into a clear message
  • Working depth in HubSpot or a comparable CRM, GA4, SEO and email marketing
  • Experience mentoring or leading others while carrying your own workload
  • Comfort moving between strategy and execution in a remote, fast-moving team
  • Proven track record in high-growth startup or agile small-business environments
  • Bilingual in English and French is a nice-to-have
  • Experience in fleet technology, transportation, automotive, logistics or a related industry is preferred
  • Experience marketing to commercial fleet, dealership or other specialized B2B audiences is preferred
  • Experience supporting trade shows, industry events and sales enablement initiatives is preferred
  • Occasional business travel within Canada or to other North American locations may be required

Benefits

Comp & perks
  • Remote work
  • Comprehensive health, dental & vision coverage
  • Generous PTO
  • Professional development support – Courses, certifications, and resources to grow
  • Meaningful ownership
  • Competitive salary of CAD $85,000-$90,000

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Campaign DevelopmentContent WritingData AnalysisSEOEmail MarketingConversion OptimizationSales Enablement MaterialsPipeline AttributionReportingMulti-Channel Marketing
Soft Skills
LeadershipCollaborationCommunicationStrategic ThinkingAdaptability
Tools & Technologies
HubSpotGA4AI ToolsCRM Systems
Industry Keywords
Fleet TechnologyTransportationAutomotiveLogisticsB2B AudiencesTrade ShowsIndustry Events