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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in web strategy and digital strategy, with a focus on translating business goals into actionable roadmaps. Proficient in SEO/AEO, analytics, and A/B testing to drive website performance and growth.
Highest-signal resume keywords
Web Strategy OwnershipSEO/AEO FluencyA/B Testing ExperienceInformation Architecture ExpertiseCRO Tools Familiarity
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Own the strategy for Jane’s marketing website
- Translate Jane’s business goals into a concrete roadmap backed by frameworks and shared language
- Decide what the Web team should build and what to leave behind
- Lead strategy for flagship pages such as the homepage with Brand, Content, Design, and Product partners
- Define the website’s structure and rationale
- Synthesize qualitative and quantitative signals to understand what clinics and clinicians need
- Ground strategic decisions in website performance after shipping
- Set the strategy for organic search and answer engine presence across Google and AI assistants
- Brief subject matter experts and evaluate whether the work is improving results
- Apply hypotheses and evidence to strategic decisions and experimentation
- Partner with the web platform and enablement function to connect strategy with platform capabilities, tooling, and execution
Requirements
What you’ll need- Solid experience in web strategy, digital strategy, product/content strategy, or a closely related discipline
- Experience owning strategy for a substantial website or digital property
- Experience with technology-forward or platform products is a strong asset
- Experience treating a website as a genuine growth channel
- Deep fluency in information architecture and navigation
- Strong analytical instincts and ability to use analytics data to inform and validate strategic decisions
- Real experience running A/B tests and CRO growth experimentation at scale
- SEO/AEO fluency
- Comfort working in a modern CMS; Jane uses WordPress
- Experience with CRO tools such as Optimizely, Contentful, or Webflow is a nice-to-have
- Understanding of responsive design, accessibility, and testing across devices
- Excellent communication and storytelling skills
- Genuine curiosity about Jane’s mission and healthcare practitioners
- Must be eligible to work in Canada or the United States without visa sponsorship or immigration support
Benefits
Comp & perks- Annual salary range of $116,000–$181,300 USD for US candidates, with an accomplished-stage salary of $145,000 USD
- Annual salary range of $118,800–$185,500 CAD for Canadian candidates, with an accomplished-stage salary of $148,400 CAD
- Regular career development conversations with your manager
- Compensation growth as you gain experience and contribute meaningfully
- Comprehensive benefits package
- Remote-first work arrangement
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Web StrategyDigital StrategyProduct StrategyContent StrategyAnalytics Data InterpretationA/B TestingCRO Growth ExperimentationInformation ArchitectureSEOResponsive Design
Soft Skills
Excellent CommunicationStorytelling SkillsGenuine Curiosity
Tools & Technologies
WordPressOptimizelyContentfulWebflow
Industry Keywords
Healthcare PractitionersDigital PropertyGrowth ChannelWebsite PerformanceModern CMS