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Posted: 10/17/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive product marketing management experience with a focus on driving product adoption and engagement through effective go-to-market strategies. Skilled in translating customer insights into impactful positioning and messaging while leading cross-functional teams toward shared goals.
Highest-signal resume keywords
Product Marketing Management ExperienceGo-To-Market Strategy DevelopmentProduct Adoption and EngagementCross-Functional LeadershipCustomer Insight Analysis
About the role
Key responsibilities & impact- Understand provider needs, behaviors, and the competitive landscape
- Bring provider insight into Product decisions
- Own provider positioning and messaging
- Translate provider insight and product capabilities into a clear, differentiated value story
- Lead Provider Experience go-to-market strategies for new products and capabilities
- Drive product adoption, engagement, and retention
- Lead GTM channel planning and execution
- Translate GTM strategy into an integrated marketing plan
- Lead cross-functional marketing partners toward shared goals
- Identify high-impact opportunities to improve provider experience and drive adoption and engagement
- Equip Lifecycle, Growth, Enablement, and Customer Success teams with frameworks and tools
- Partner with Provider Experience, Design, Lifecycle Marketing, Research, Creative, and other marketing teams
Requirements
What you’ll need- Significant product marketing management experience (8+ years) in consumer, marketplace, SMB, subscription, or product-led businesses
- Track record of bringing products to market and driving adoption
- Strong knowledge of customers and markets
- Experience building positioning and messaging
- Experience influencing Product strategy
- Understanding of driving product adoption and engagement
- Ability to connect customer insight, product value, and GTM execution to measurable business outcomes
- Comfort with ambiguity and forming a point of view without perfect information
- Ability to prioritize high-impact work
- Ability to lead complex cross-functional work across Product, Lifecycle, Customer Success, Research, and Creative without formal authority
- Ability to hold strong points of view with senior stakeholders and adapt when evidence changes
- Ability to use AI to improve work and build workflows that improve team quality or velocity
- Authorization to work in the United States for any employer
Benefits
Comp & perks- Equity
- Robust health and wellness benefits
- Retirement savings
- Meaningful ownership opportunities through equity
- Remote work arrangement
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningMessaging DevelopmentMarket AnalysisGTM ExecutionLifecycle MarketingConsumer InsightsSubscription Business StrategyData-Driven Decision MakingAI Utilization in MarketingPerformance Metrics
Soft Skills
AdaptabilityInfluencing StakeholdersPrioritizationCollaborationCommunication
Industry Keywords
Consumer MarketMarketplaceSMBProduct-Led BusinessCustomer SuccessCreative CollaborationProvider ExperienceGrowth StrategiesEngagement FrameworksCompetitive Landscape