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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in lifecycle marketing strategies, multi-channel communications, and customer engagement optimization. Proficient in leveraging AI for content generation and campaign performance, while ensuring compliance in highly regulated industries.
Highest-signal resume keywords
Lifecycle MarketingMulti-Channel Communications ManagementAI Content GenerationHoldout TestingCustomer Engagement Platforms
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Set and execute the end-to-end Lifecycle strategy and customer communications journey
- Maintain communications architecture across email, SMS, in-app messaging, and call scripting across funnel stages
- Build segmentation and targeting frameworks based on user behavior, lead source, intent, lifecycle stage, and telemetry signals
- Leverage AI for content generation, creative personalization, and campaign optimization
- Partner with Product and UX teams on contextual in-app messaging, tooltips, and guided flows
- Partner with Performance Marketing, Brand, Product, Sales & Operations, and Data Science to drive conversion lift
- Lead cross-functional GTM strategies for feature releases, product tiers, and service enhancements
- Define target audiences, messaging, channels, and success metrics for product launches
- Equip Sales, Operations, and Customer Success teams with call scripts, pitch collateral, release briefs, and customer playbooks
- Establish experimentation frameworks, including holdout-based incrementality testing
- Own lifecycle marketing platforms and vendor relationships
- Establish governance, deliverability best practices, and scalable operational processes
- Partner with Legal and Compliance on customer communications review governance
- Collaborate with Voice of Customer, Marketing, and User Research teams to uncover friction points and inform messaging and product roadmaps
Requirements
What you’ll need- 5-8 years of experience in B2B or B2C Ecommerce/Fintech product marketing, lifecycle marketing, or growth marketing
- Proven track record of managing multi-channel communications across email, SMS, call scripts, and in-app messaging across complex conversion funnels
- Hands-on experience with customer engagement platforms such as Braze, HubSpot, Customer.io, or Marketo
- Experience with product analytics tools such as Amplitude or Mixpanel
- Experience leveraging modern AI workflows for content generation and campaign optimization
- Strong background in holdout testing, incrementality modeling, A/B testing, and converting behavioral telemetry into actionable audience segments
- Demonstrated success partnering with Legal/Compliance, Data Science, Product, and Sales/Operations teams
- Exceptional ability to craft high-converting, compliant, and audience-tailored messaging
- Experience in Fintech, lending, or highly regulated industries with strict compliance considerations
- Experience integrating AI decisioning engines into active marketing automation flows
- Proficiency in SQL or BI visualization tools such as Tableau or Looker
- Consistent attendance, availability, and active engagement throughout the full scheduled shift
- Pre-employment background check required as a condition of employment
Benefits
Comp & perks- Eligible for annual performance-based incentive
- Equity options
- 401(k) retirement plan
- Generous paid time off including Flexible Time Off (FTO) for all employees
- 100% paid parental leave for all parents
- Highly subsidized medical, dental, and vision plans
- Fully company-paid mental health, disability, and basic life insurance
- Optional HSAs with Caribou HSA contributions
- FSAs
- Supplemental life and health insurance
- Legal insurance
- Pet insurance
- Up to $1,000 per year for eligible professional development expenses
- Employee referral program
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lifecycle MarketingHoldout TestingA/B TestingBehavioral Telemetry AnalysisSQLIncrementality ModelingAudience SegmentationConversion OptimizationCompliance MessagingProduct Analytics
Soft Skills
CollaborationCommunicationProblem-SolvingCreativityAttention to Detail
Tools & Technologies
BrazeHubSpotCustomer.ioMarketoAmplitudeMixpanelTableauLooker
Industry Keywords
EcommerceFintechB2BB2CRegulatory Compliance