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Posted: 10/17/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and growth marketing with a focus on consumer engagement and journey optimization. Proven ability to leverage customer insights and data to drive strategic decisions and measurable business outcomes.
Highest-signal resume keywords
Product Marketing ExperienceGrowth Marketing ExperienceStrategic Writing SkillsExperimentation and Hypothesis-Driven ThinkingConsumer Funnel Understanding
About the role
Key responsibilities & impact- Own the patient journey from care search through provider selection and ongoing engagement
- Use customer insights and funnel data to identify high-impact opportunities
- Reduce friction through messaging, information sequencing, and anticipatory patient experiences
- Develop patient positioning, messaging frameworks, and launch narratives
- Lead patient go-to-market strategy across Growth and Lifecycle
- Define what to bring to market, for whom, when, where, and with what message
- Develop hypotheses, run experiments, and improve the patient journey
- Partner with Product, Research, and Creative teams
- Raise the standard for consumer product marketing as the team grows
Requirements
What you’ll need- 8+ years of significant product marketing or growth marketing experience
- Meaningful consumer-facing marketing experience
- Ownership of business outcomes
- Ability to turn qualitative customer insight and quantitative evidence into clear decisions
- Understanding of consumer funnels across acquisition and lifecycle
- Strong experimentation and hypothesis-driven thinking
- Strategic writing skills, including positioning, messaging, briefs, and narratives
- Experience in a regulated or highly constrained consumer category
- Ability to influence senior stakeholders and update thinking based on evidence
- Thoughtful use of AI in workflow
- Measurable examples of changing customer behavior and business outcomes
- Authorization to work in the United States for any employer
Benefits
Comp & perks- Equity / meaningful ownership opportunities
- Robust health and wellness benefits
- Retirement savings
- Reasonable accommodations for persons with disabilities
- Inclusive workplace commitment
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Consumer-Facing MarketingData AnalysisMessaging Framework DevelopmentGo-To-Market StrategyCustomer Journey Optimization
Soft Skills
Influencing Senior StakeholdersStrategic ThinkingCollaboration
Tools & Technologies
AI Workflow Tools
Industry Keywords
Regulated Consumer CategoryCustomer Behavior ChangeBusiness Outcomes Ownership