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Posted: 10/17/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in enterprise B2B product marketing with a focus on AI governance, API Management, and integration platforms. Proven ability to create compelling narratives and deliver impactful marketing assets for diverse audiences, while managing multiple workstreams effectively.
Highest-signal resume keywords
8+ Years In Enterprise B2B Product MarketingExceptional Professional English Writing And EditingHands-On Experience Executing Product LaunchesAnalyst Relations ExperienceProven External Presenting Or Speaking Experience
About the role
Key responsibilities & impact- Translate approved positioning for Axway’s AI Gateway and wider Amplify platform into product narratives, persona-based messaging, differentiated value propositions, and customer use cases
- Communicate AI governance alongside API Management, multi-pattern integration, and enterprise service discovery while maintaining clear product boundaries
- Adapt narratives for technical and business buyers across financial services, manufacturing, healthcare, and government
- Own product marketing workstreams for launches and releases, including messaging, market-facing assets, FAQs, customer use cases, commercial readiness, and field communications
- Collaborate with Product Management, Sales, Field Marketing, and partner teams to deliver assets on agreed timelines and maintain global positioning
- Research, outline, write, refine, and deliver white papers, solution briefs, product presentations, value decks, articles, and campaign source content
- Build evidence-based customer stories and technical proof points through interviews with product experts, field teams, and customers
- Convert strategic briefs into actionable plans, coordinate reviews, resolve routine obstacles, and ship finished outputs with minimal supervision
- Use field feedback, analyst research, competitor signals, and customer insights to recommend positioning improvements
- Build and execute an editorial and thought-leadership program on enterprise AI governance, agentic AI, MCP services, secure model access, and AI/API/integration relationships
- Author opinion pieces, executive narratives, keynote content, white papers, and speaking abstracts
- Represent Axway at conferences, panels, webinars, executive roundtables, and customer events
- Prepare presentation storylines and deliver talks for technical and executive audiences
- Lead Product Marketing contributions to analyst briefings, inquiries, and evaluations with Gartner, Forrester, IDC, and specialist research firms
- Write analyst briefing narratives, build evidence packs, prepare responses, participate in analyst conversations, and translate feedback into content and positioning improvements
Requirements
What you’ll need- 8+ years in enterprise B2B product marketing or enterprise technology marketing with substantial direct ownership of Product Marketing deliverables
- Demonstrated experience positioning complex enterprise software in competitive or emerging categories, with clear examples of results and real outputs
- Exceptional professional English writing and editing; ability to show personally authored product marketing assets for executive, business, and technical audiences
- Technical depth to collaborate credibly with enterprise architects, product managers and engineers on APIs, AI governance or integration platforms
- Hands-on experience executing product launches and GTM content for enterprise software, including sales or customer-facing materials
- Demonstrated autonomy, prioritization, and delivery reliability across multiple concurrent workstreams
- Hands-on Analyst Relations experience: direct participation in industry analyst briefings, inquiries, or formal evaluations and personally prepared analyst-facing materials
- Proven external presenting or speaking experience including industry conferences, webinars, panels or executive events; ability to represent the company independently
- Previous Product Marketing experience within the enterprise software industry, preferably in API Management, Integration, AI infrastructure or closely related technology markets
- Familiarity with AI security, API security, identity, data governance, iPaaS, hybrid connectivity, or enterprise middleware
- Experience with regulated-industry buyers and relevant frameworks such as NIST AI RMF, HIPAA, FedRAMP
- Experience with new categories, growth-stage initiatives, global launches, and cross-regional collaboration
Benefits
Comp & perks- Health coverage
- Retirement plans
- Paid time off
- Flexible work
- Career development
- Competitive pay
- Global culture perks
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Marketing DeliverablesPositioning Complex Enterprise SoftwareTechnical Depth In APIsAI GovernanceIntegration PlatformsGTM Content ExecutionAnalyst Briefing NarrativesCustomer Use CasesMarket-Facing AssetsEvidence-Based Customer Stories
Soft Skills
AutonomyPrioritizationDelivery ReliabilityCollaborationCommunication
Tools & Technologies
AI InfrastructureAPI ManagementIntegrationIPaaSEnterprise Middleware
Industry Keywords
Financial ServicesManufacturingHealthcareGovernmentNIST AI RMFHIPAAFedRAMPData GovernanceAI SecurityHybrid Connectivity