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Posted: 10/17/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in product marketing management, focusing on provider acquisition and activation strategies. Capable of leading cross-functional teams and translating insights into effective go-to-market execution that drives measurable business outcomes.
Highest-signal resume keywords
Product Marketing ManagementCustomer AcquisitionProvider PositioningGo-To-Market StrategyCross-Functional Leadership
About the role
Key responsibilities & impact- Build deep provider insight by understanding providers, markets, and competitive landscapes
- Bring provider perspectives into Product and Growth decisions
- Own provider positioning and messaging
- Turn provider insight and Headway capabilities into a differentiated story that attracts providers and builds trust
- Lead Provider Growth go-to-market strategies driving provider acquisition, activation, and early engagement
- Lead GTM channel planning and execution
- Translate GTM strategy into integrated marketing plans
- Lead cross-functional marketing partners toward shared goals
- Identify high-impact opportunities to attract and activate providers
- Equip Growth, Sales, Enablement, and Customer Success teams with frameworks and tools
- Partner with Provider Growth, Design, Lifecycle Marketing, Research, Creative, Product, Growth, Sales, and Customer Success teams
Requirements
What you’ll need- Significant product marketing management experience (8+ years) in consumer, marketplace, SMB, subscription, or product-led businesses
- Track record of driving customer acquisition and activation
- Deep knowledge of customers, markets, and competitive landscapes
- Experience building positioning and messaging
- Experience influencing Product and Growth strategy
- Understanding of provider acquisition and activation
- Ability to connect customer insight, positioning, and GTM execution to measurable business outcomes
- Comfort with ambiguity and prioritization without perfect information
- Ability to lead complex cross-functional work across Product, Growth, Sales, Customer Success, Research, and Creative without formal authority
- Ability to develop and defend points of view with senior stakeholders
- Experience using AI to improve work and build team workflows
- Authorized to work in the United States for any employer
Benefits
Comp & perks- Equity
- Robust health and wellness benefits
- Retirement savings
- Meaningful ownership opportunities through equity
- Reasonable accommodations for persons with disabilities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market AnalysisMessaging DevelopmentCustomer Insight TranslationGTM ExecutionData-Driven Decision Making
Soft Skills
Influencing StakeholdersComfort with AmbiguityPrioritization SkillsDefending Points of View
Tools & Technologies
AI ToolsMarketing Frameworks
Industry Keywords
Consumer MarketMarketplaceSubscription BusinessProduct-Led BusinessProvider Growth