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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong capabilities in digital marketing, content strategy, and customer insights analysis. Proficient in translating complex information into clear messaging while managing multiple projects in a fast-paced environment.
Highest-signal resume keywords
Digital MarketingContent StrategyCustomer Insights AnalysisStrong Written CommunicationProject Management
About the role
Key responsibilities & impact- Participate in H&R Block’s 11-week Embark 2027 Summer Internship Program
- Support product launches and marketing campaigns in collaboration with Product, Design, Marketing, and other teams
- Develop recommendations using data and customer insights
- Translate complex information into clear, compelling messaging
- Use research, competitive insights, and market trends to inform marketing strategies
- Manage multiple projects and priorities
- Work under the guidance and mentorship of a leader while also working independently
- Participate in professional development, community service, networking, and connected-culture workshops and events
Requirements
What you’ll need- High school diploma or equivalent
- Seeking to obtain a degree in Marketing, Digital Marketing, Communications, Strat Comm, Public Relations, or a similar discipline
- GPA of 3.0 or above
- Ability to work as part of a diverse team and independently
- Highly motivated, organized, reliable, and detail-oriented
- Strong written and verbal communication skills
- Quick learner comfortable working with new computer-based programs and databases
- Ability to contribute effectively in a fast-paced corporate environment
- Interest in content strategy, digital marketing, customer education, and product positioning
- Interest in understanding customer needs, behaviors, and experiences
- Ability to use data and customer insights to develop recommendations
- Ability to translate complex information into clear, compelling messaging
- Interest in research, competitive insights, and market trends
- Familiarity with AI/SEO principles, keyword research, and digital content optimization is preferred
Benefits
Comp & perks- Paid PTO during H&R Block’s annual Reboot Week (June 28 – July 2)
- Housing stipend for students whose permanent address is more than 50 miles from the KC metro
- Onsite Starbucks
- Company dining hall
- Free fitness center
- Free parking
- Professional development workshops and events
- Community service opportunities through Make Every Block Better
- Networking opportunities with executives, directors, vice presidents, and mentors
- Connected Culture events and activities
- Competitive pay
- Comprehensive benefits
- Support for life both in and outside of work
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisMarket ResearchKeyword ResearchDigital Content OptimizationAI/SEO Principles
Soft Skills
Highly MotivatedOrganizedReliableDetail-OrientedTeam Collaboration
Tools & Technologies
Computer-Based ProgramsDatabases
Industry Keywords
MarketingPublic RelationsCustomer EducationProduct PositioningCompetitive Insights