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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B product marketing with a focus on developing positioning and messaging strategies for technical products. Proven ability to lead go-to-market initiatives and collaborate effectively with cross-functional teams to drive engagement and sales enablement.
Highest-signal resume keywords
B2B Product Marketing ExperienceGo-To-Market Strategy DevelopmentSales Enablement Content CreationProject Management SkillsCollaborative Leadership
About the role
Key responsibilities & impact- Develop and refine product positioning and messaging communicating value to automotive retailers, agencies, and OEMs
- Build and execute go-to-market strategies for new product launches and feature enhancements
- Align product, commercial, and marketing teams around launches and enhancements
- Collaborate with campaign and demand generation teams to drive awareness, engagement, and pipeline growth
- Lead cross-functional initiatives and manage projects from concept to execution
- Deliver launch assets, sales tools, and campaign support on schedule
- Create sales collateral including one-sheets, pitch decks, and communication plans
- Enable sales teams and support dealer conversations
- Travel as needed
Requirements
What you’ll need- 4+ years of B2B product marketing experience, preferably within enterprise software, SaaS, technology, analytics, data, or automotive industries
- Proven experience developing positioning and messaging strategies and leading successful go-to-market launches for technical products or solutions
- Strong understanding of enterprise buying cycles and marketing to executive, business, and technical audiences
- Exceptional written, verbal, and presentation skills, with the ability to translate complex concepts into compelling customer value stories
- Experience creating sales enablement content and supporting commercial teams throughout the sales cycle
- Strong strategic thinking, organizational, and project management skills with the ability to manage multiple priorities simultaneously
- Collaborative leadership style with demonstrated success influencing cross-functional stakeholders without direct authority
- Analytical mindset with the ability to leverage customer, market, and performance data to drive decisions and optimize outcomes
- Experience with automotive, mobility, data and analytics, or technology solutions is preferred
- Familiarity with project management and product management tools such as Confluence, Dragonboat, and Airtable
Benefits
Comp & perks- Travel as needed 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningMessaging StrategiesSales Collateral CreationAnalytical MindsetUnderstanding of Enterprise Buying Cycles
Soft Skills
Exceptional Written CommunicationVerbal Communication SkillsPresentation SkillsStrategic ThinkingOrganizational Skills
Tools & Technologies
ConfluenceDragonboatAirtable
Industry Keywords
AutomotiveSaaSTechnologyAnalyticsData