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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in go-to-market strategy, product marketing, and cross-functional collaboration within B2B SaaS environments. Proficient in creating impactful messaging and content while leveraging tools for project management and customer engagement.
Highest-signal resume keywords
Go-To-Market StrategyProduct MarketingCross-Functional CollaborationContent CreationProject Management
About the role
Key responsibilities & impact- Plan and run go-to-market campaigns for new OpenDock feature releases alongside Product, Customer Success and Sales
- Track campaign work and report on results to leadership each month
- Develop positioning and messaging for each target audience
- Build competitive battle cards and understand customer buying behavior and competition
- Keep messaging consistent across the website, emails and external review sites such as G2 and Gartner
- Edit one-pagers and other marketing materials
- Create external and internal one-pagers, customizable customer materials and product demos for sales enablement
- Run the OpenDock review program on platforms like G2 and Gartner
- Work with account managers to reach customers, activate wins and develop customer case studies
- Support Chicago-based events with messaging, content and planning
- Conduct buyer interviews and market research to build buyer personas
- Turn data into actionable insights for product, sales and marketing strategy
- Collaborate with Marketing, RevOps, Product, Customer Success, Sales, Design and content teams on campaigns, lead routing, blogs and press releases
Requirements
What you’ll need- 3 years of experience in product marketing or a closely related role in B2B SaaS
- Logistics or supply chain industry experience is preferred, but not required
- Proven success in GTM strategy, product launches and cross-functional collaboration
- Experience leading a project or team, with a strong track record of organization and meeting deadlines
- Comfort following up with people across departments to keep work moving
- Strong ability to translate complex features into clear, value-driven messaging for B2B audiences
- Excellent written and verbal communication, with a track record of impactful content creation
- Proficiency with tools like Asana, HubSpot, Salesforce and Claude
- Applicants must be currently authorized to work in the United States on a full-time basis
- Loadsmart will not sponsor applicants for work visas
- Successful completion of electronic background check(s) is required
Benefits
Comp & perks- Competitive base salaries
- Extremely competitive Equity package
- Loadie Time Off — PTO and sick days without a limit
- Comprehensive Medical, Dental, and Vision insurance plans
- 401k Match
- Stock options
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product LaunchesMarket ResearchBuyer PersonasCompetitive AnalysisData Analysis
Soft Skills
Organizational SkillsCommunication SkillsCollaboration SkillsDeadline Management
Tools & Technologies
AsanaHubSpotSalesforceClaude
Industry Keywords
B2B SaaSLogisticsSupply ChainCustomer Success