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Benefact GroupCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in channel and performance marketing strategy, with a strong focus on data-driven decision-making, stakeholder management, and compliance within the financial services sector. Proven ability to lead multidisciplinary teams and manage marketing budgets effectively.
Highest-signal resume keywords
Channel Marketing StrategyPerformance MarketingData-Driven MarketingStakeholder ManagementRegulatory Compliance
About the role
Key responsibilities & impact- Define and lead UKGI’s channel and performance marketing strategy and plans
- Lead go-to-market capability across business portfolios
- Lead digital channel and technology capability, including websites, search, marketing technology and digital services
- Drive tools and functionality for engagement, automation, nurture and management information
- Provide direction for social media capability
- Lead broker engagement and external marketing consultancy
- Embed performance-led marketing through KPIs, reporting, data, audience insight and test-and-learn approaches
- Act as Marketing’s principal commercial interface for business-led marketing demand
- Lead and develop the Channel & Performance Marketing team of approximately 11 FTE
- Manage budgets, agencies and suppliers
- Collaborate across Marketing, Brand & Content, Product & Customer Communications and wider business teams
- Work with Group Services, Research & Insight and Digital Infrastructure
- Ensure governance and compliance across regulatory, data, digital and channel requirements
- Support the Marketing Director with wider marketing strategy, transformation and capability development
Requirements
What you’ll need- Proven track record in a senior channel, performance, digital or integrated marketing leadership role
- Strong commercial marketing capability, translating business objectives into effective marketing strategies and plans
- Broad knowledge of digital marketing, channels, go-to-market approaches and performance marketing
- Strong understanding of data-driven marketing, customer/audience insight, KPIs, ROI/ROMI and test-and-learn approaches
- Experience leading multidisciplinary marketing teams and developing specialist capability
- Knowledge of regulatory compliance requirements for financial promotions
- Strong understanding of how technology, data and channels combine to improve marketing and customer outcomes
- Accomplished stakeholder management and influencing skills
- Strong commercial judgement and experience managing budgets, agencies, suppliers and investment decisions
- Ability to lead across organisational boundaries through influence and direct accountability
- Financial services or insurance experience, including B2B/broker and direct marketing
- Relevant professional marketing or digital qualification
- Experience of CRM, marketing automation and account-based marketing
- Experience working across B2B and direct/customer audiences
Benefits
Comp & perks- Competitive salary
- Hybrid working
- Group Personal Pension – up to 12% employer contribution
- Generous annual bonus scheme: on-target bonus between 10% and 40%
- 28 days annual leave plus bank holidays
- Holiday buy and sell scheme
- Private healthcare
- Income protection
- Life assurance
- £200 annual personal grant to a charity of your choice
- At least one volunteering day per year
- Employee Assistance Programme
- Full study support to gain professional qualifications
- Access to virtual GP
- Enhanced maternity and paternity pay
- Career and development opportunities
- Inclusive and collaborative culture
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingGo-To-Market StrategyKPI DevelopmentMarketing AutomationCRM ManagementAudience InsightBudget ManagementTest-and-Learn ApproachesB2B MarketingDirect Marketing
Soft Skills
Commercial JudgementInfluencing SkillsCollaborationLeadership
Tools & Technologies
Marketing TechnologyDigital ServicesSocial Media ToolsEngagement Tools
Certifications & Qualifications
Professional Marketing QualificationDigital Marketing Qualification
Industry Keywords
Financial ServicesInsuranceBroker EngagementPerformance Marketing Compliance