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DEHAG Hospitality GroupCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in strategic business acquisition and account management within the MICE sector, focusing on customer relationship development and revenue growth. Proficient in market analysis and sales-driven initiatives to enhance market share and customer loyalty.
Highest-signal resume keywords
MICE Account ManagementSales SkillsMarket AnalysisExcellent Communication SkillsFluent in German and English
About the role
Key responsibilities & impact- Responsible for strategic new-business acquisition and the expansion of existing customer relationships, with a clear focus on MICE in the Western and Northern regions
- Develop, manage, and strategically grow MICE accounts and selected corporate travel clients for the BWH Hotels portfolio in Germany, Austria, Switzerland, and Central Europe
- Design and implement sales-driven initiatives to increase revenue, market share, and customer loyalty
- Analyze market, competitive, and customer potential and derive targeted sales activities
- Build and maintain a network of companies, event planners, agencies, and other business partners
- Conduct regular customer visits and sales trips, and represent BWH Hotels at trade fairs, workshops, and industry events
- Work closely with customers, partner hotels, and internal teams to realize corporate travel and, in particular, MICE business opportunities
Requirements
What you’ll need- Completed vocational training or degree in hospitality, hotel management, gastronomy, or tourism
- Initial professional experience in hotel sales or a comparable position is preferred
- Strong sales skills, a results-oriented approach, and enthusiasm for new-business acquisition
- A keen eye for market opportunities and the ability to successfully develop customer potential
- Independent, structured working style, initiative, and a hands-on mentality
- Excellent communication and negotiation skills, with a passion for networking
- Very good command of German and English
- Confident user of Microsoft 365
- Willingness to travel within the sales territory
- Ideally based in Lower Saxony or Northern Germany; applicants from other regions are also welcome
- Application documents: cover letter, CV, and relevant certificates/qualifications
- Please state your gross annual salary expectations and earliest possible start date
Benefits
Comp & perks- Permanent employment contract with 13 monthly salaries
- Free accident insurance, including private coverage
- Company health insurance
- Complete mobile office equipment (Surface, monitor, etc.)
- Five additional days of leave to care for a sick child
- Tailored onboarding with an individual training plan
- Regular development and feedback discussions
- External and in-house training for professional and personal development
- Career development opportunities within BWH Hotels and across all other companies of the DEHAG Hospitality Group
- “Communitycation” – team networking through regular company events
- Monthly team meetings and calls with the Board and executive management
- ESG team dedicated to ensuring and developing sustainable company processes
- Very short communication and decision-making channels
- Attractive employee rates at hotels worldwide
- Various travel and event discounts through DRV employee benefits
- Corporate health program: company rates for fitness memberships and bicycle leasing
- Corporate Benefits – discounts with more than 800 leading brands
- Employee shopping advantages through our own supplier network
- Company pension scheme, including PLUXEE meal vouchers
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Strategic Business AcquisitionCustomer Relationship ManagementSales-Driven InitiativesMarket Opportunity AnalysisNegotiation Skills
Soft Skills
Results-Oriented ApproachIndependent Working StyleStructured Working StyleInitiativeHands-On Mentality
Tools & Technologies
Microsoft 365
Certifications & Qualifications
Vocational Training or Degree in HospitalityHotel ManagementGastronomyTourism
Industry Keywords
MICECorporate TravelCustomer LoyaltyTrade FairsNetworking