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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in lifecycle marketing strategy and execution, with a strong focus on customer engagement, retention, and monetization. Proven ability to lead and develop high-performing teams while leveraging data-driven insights for program optimization.
Highest-signal resume keywords
Lifecycle Marketing StrategyCustomer SegmentationMarketing AutomationPeople ManagementExperimentation and Measurement
About the role
Key responsibilities & impact- Own Dropbox’s lifecycle marketing strategy and roadmap across onboarding, engagement, retention, monetization, expansion, and multi-product adoption
- Lead, coach, and develop a team of lifecycle marketers, with clear goals, operating rhythms, and accountability for business outcomes
- Build and manage a portfolio of lifecycle programs using customer behavior, product usage, segmentation, triggers, and personalization to improve adoption, retention, and revenue
- Partner with Product Growth, Product Marketing, Data Science, Marketing Operations, and other cross-functional teams to connect lifecycle communications with activation, in-product discovery, monetization, and expansion
- Establish experimentation and measurement using controlled tests, holdouts, cohort analysis, customer behavior, and revenue
- Build the operating model for lifecycle marketing, including prioritization, planning, governance, and technical and data capabilities required to execute at scale
Requirements
What you’ll need- 10+ years of experience across lifecycle marketing, CRM, retention, growth marketing, customer engagement, or closely related disciplines, ideally in a SaaS, subscription, or product-led business
- Significant people-management experience, with a track record of hiring, coaching, and leading high-performing teams
- Demonstrated experience setting lifecycle strategy and translating it into programs that improve customer adoption, retention, monetization, expansion, or revenue
- Deep experience with customer segmentation, behavioral triggers, personalization, experimentation, and marketing automation
- Strong technical fluency across CRM and lifecycle systems, customer data, campaign orchestration, measurement, deliverability, and related operational requirements
- Strong business judgment and experience working across Product, Product Growth, Data Science, Marketing Operations, Engineering, and Product Marketing
- Preferred: Experience leading lifecycle marketing in a product-led growth business with both self-serve and sales-assisted motions
- Preferred: Experience building expansion, cross-sell, or multi-product programs across a broad existing customer base
- Preferred: Experience with Iterable or comparable enterprise lifecycle and marketing automation platforms
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lifecycle MarketingCRMCustomer EngagementGrowth MarketingRetentionBehavioral TriggersPersonalizationCampaign OrchestrationCohort AnalysisRevenue Optimization
Soft Skills
LeadershipCoachingBusiness JudgmentCollaborationAccountability
Tools & Technologies
IterableMarketing Automation PlatformsData Science ToolsCustomer Data SystemsMeasurement Tools
Industry Keywords
SaaSSubscription BusinessProduct-Led GrowthMulti-Product AdoptionCustomer Behavior