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Director of Growth Marketing – Analytics
Groups Recover TogetherCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in growth marketing and performance marketing, with a strong focus on data-driven decision-making, budget management, and optimizing conversion funnels. Proficient in leveraging marketing technology platforms and analytics to drive member acquisition and ROI.
Highest-signal resume keywords
Growth MarketingPerformance MarketingDigital AcquisitionData-Driven Decision-MakingMarketing Technology Management
About the role
Key responsibilities & impact- Own the member acquisition engine end to end
- Set strategy across paid media, lifecycle, and emerging growth channels
- Lead performance marketing across paid search, paid social, display, traditional media, and programmatic
- Maximize qualified member acquisition and ROI
- Conduct A/B testing, conversion rate optimization, landing page optimization, and audience segmentation
- Partner with Finance on forecasts, investment strategy, and budget allocation models
- Align demand generation with appointment availability and sustainable care-delivery growth
- Partner with Analytics on data quality, attribution, and reporting
- Build measurement frameworks, dashboards, KPIs, and operating cadences
- Turn insights into strategic recommendations for executive leadership
- Manage marketing technology platforms and external agency partners across acquisition, analytics, SEO, and performance marketing
- Identify, evaluate, and scale new acquisition channels
- Monitor industry trends, competitive dynamics, and consumer behavior
- Report directly to the SVP of Marketing & Growth
Requirements
What you’ll need- 8+ years in growth marketing, performance marketing, digital marketing, or marketing analytics
- Experience managing multi-million-dollar budgets
- Demonstrated record of improving ROI through data-driven decision-making
- Deep expertise in performance marketing, digital acquisition, and growth strategy
- Strong understanding of Google Ads, Meta, SEO, web analytics, and marketing automation technologies
- Ability to interpret complex datasets and build attribution, forecasting, and reporting capabilities
- Demonstrated experience optimizing conversion funnels through experimentation
- Experience managing marketing technology platforms and agency relationships
- Experience partnering with analytics, product, and operations teams
- Bachelor's degree in Marketing, Business, Analytics, Economics, Statistics, or a related field required
- Master's degree preferred
- Eastern time zone alignment preferred for overlap with clinical and operational teams
Benefits
Comp & perks- Bonus
- Benefits
- Fully remote work arrangement
- Up to 20% travel as business needs require
- Direct line to the SVP of Marketing & Growth
- Opportunity to grow as an individual contributor
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
A/B TestingConversion Rate OptimizationLanding Page OptimizationAudience SegmentationForecastingAttributionReportingBudget ManagementROI ImprovementExperimentation
Soft Skills
Strategic ThinkingCollaborationCommunicationLeadership
Tools & Technologies
Google AdsMetaSEOWeb AnalyticsMarketing Automation Technologies
Industry Keywords
Member AcquisitionDemand GenerationPerformance MarketingMarketing AnalyticsConsumer Behavior