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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B growth and demand generation through multi-channel inbound marketing strategies, with a strong focus on performance marketing, conversion rate optimization, and data-driven decision-making. Proficient in leveraging AI for campaign optimization and analytics while collaborating effectively with cross-functional teams.
Highest-signal resume keywords
B2B Growth MarketingPerformance MarketingConversion Rate OptimizationMulti-Channel Acquisition ProgramsAI in Marketing Workflows
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Own performance across the inbound marketing funnel from acquisition through qualified opportunity
- Understand prospect discovery, engagement, conversion, and progression across marketing channels
- Identify gaps, friction, and growth opportunities throughout the buyer journey
- Partner with the Director of Marketing to connect organic visibility to measurable business outcomes
- Develop a holistic view of inbound performance across three brands
- Own paid acquisition strategy across Google, LinkedIn, retargeting, paid social, and additional channels
- Manage and optimize paid marketing budgets and determine investment allocation and testing priorities
- Develop audience, offer, channel, and campaign testing strategies
- Evaluate performance based on qualified opportunities and pipeline
- Manage paid media agencies, freelancers, and specialized partners
- Turn integrated campaign strategies into measurable growth programs
- Develop distribution and amplification plans for campaigns and content
- Own conversion-rate optimization across landing pages, forms, CTAs, campaign experiences, and website conversion paths
- Build and maintain a testing roadmap and scale successful experiments
- Develop retargeting audiences, lifecycle segmentation, and lead-nurture strategies
- Partner with Marketing Operations on automation and technical implementation
- Use AI for research, analysis, execution, experimentation, reporting, automation, and decision-making
- Maintain a prioritized growth experimentation roadmap; execute hypotheses, scale successes, and stop ineffective initiatives
- Establish campaign and acquisition KPIs
- Monitor acquisition costs, funnel conversion, opportunity creation, pipeline contribution, and campaign ROI
- Turn performance data into recommendations and actions for leadership
- Serve as business owner of marketing performance while partnering with fractional Marketing Operations support
- Collaborate with the Director of Marketing, marketing leadership, Sales, Product, Content/Creative, external partners, and specialists
- Success measured by marketing-sourced pipeline, qualified opportunities, conversion rates, acquisition efficiency, funnel velocity, experiment performance, and performance visibility
Requirements
What you’ll need- 3–5+ years of B2B growth, demand generation, performance marketing, or related experience, ideally within cybersecurity, SaaS, or technology
- Demonstrated experience owning multi-channel inbound acquisition programs
- Hands-on understanding of Google Ads, LinkedIn Ads, retargeting, paid social, and performance marketing
- Strong understanding of SEO and organic acquisition, with experience connecting organic traffic to conversion and pipeline
- Experience with landing-page optimization, CRO, A/B testing, and structured experimentation
- Experience building retargeting, nurture, and lifecycle programs
- Strong understanding of B2B marketing funnels and progression from visitor through lead, opportunity, pipeline, and revenue
- Experience with CRM, marketing automation, attribution, analytics, and reporting systems
- Demonstrated proficiency using AI in modern marketing workflows, including research, data analysis, reporting, campaign optimization, experimentation, automation, and productivity
- Comfortable working across leading AI platforms and quickly learning new tools as they emerge
- Strong analytical skills and ability to translate data into clear recommendations and actions
- Experience managing agencies, freelancers, vendors, and specialized external resources
- Experience collaborating with senior marketing leadership, Content/Creative, Sales, Product, and external Marketing Operations resources
- Comfortable balancing strategic thinking with hands-on execution
- Cybersecurity experience is valuable, but strong B2B SaaS experience combined with ability and desire to learn a technical market quickly can also be successful
- Startup mindset; self-starter, resourceful, curious, and fast learner
- Collaborative, adaptable, outcome-oriented, and comfortable operating in a fast-moving technical market
Benefits
Comp & perks- Unlimited PTO
- Hybrid Office Model
- Paid Holidays
- Premium health, dental, vision, and life insurance, 100% covered by the company
- 401(k)
- Employee Wellness Program
- Growth opportunities and performance-based rewards
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Google AdsLinkedIn AdsRetargetingPaid SocialSEOLanding Page OptimizationA/B TestingCRM SystemsMarketing AutomationAnalytics
Soft Skills
CollaborativeAdaptableOutcome-OrientedResourcefulCurious
Tools & Technologies
Marketing AttributionReporting SystemsCampaign Management ToolsAI Platforms
Industry Keywords
CybersecuritySaaSDemand GenerationInbound MarketingBuyer Journey