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Technical Marketing, Growth Manager
Rootstock SoftwarePosted 10/20/2026full-timeRemote • United States, CanadaMid-LevelSenior💰 $110,000 - $120,000 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing paid performance marketing, including Google Ads and AdRoll, with a strong focus on technical SEO and conversion optimization. Proven ability to analyze data for informed decision-making and effectively communicate results to leadership.
Highest-signal resume keywords
Google Ads ManagementAdRoll ManagementTechnical SEO ExperienceData-Driven Decision MakingClaude Code Experience
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Own paid performance across Google Ads and AdRoll against ICP terms and target accounts
- Manage and scale hundreds of thousands of dollars in advertising spend
- Make incremental spend decisions backed by data
- Drive technical SEO and conversion optimization
- Identify which terms and accounts convert to MQLs
- Run ongoing growth experiments
- Build and iterate web pages, integrations, and automation in Claude Code
- Track performance across every channel and build reporting for spend decisions
- Present results to leadership
- Manage Rootstock’s presence on G2 and similar review sites
- Improve how Rootstock is surfaced and recommended by AI tools
- Contribute to case studies, sales enablement collateral, and persona-based outbound email and LinkedIn sequences
- First 90 days: audit paid, SEO, and conversion performance; establish reporting; launch experiments; reallocate spend; and build a measurable ad program tied to MQLs
Requirements
What you’ll need- 3 to 5 years in growth, digital, paid, or performance marketing at a startup or B2B software company, or in an associate-level consulting role focused on marketing strategy and execution
- Direct ownership of ad spend and paid budgets in Google Ads, AdRoll, or similar, with accountability for results
- Technical, builder mindset with experience experimenting with Claude Code or similar AI tools
- Comfort with automation, spreadsheets, SQL, or scripting
- Technical SEO experience, including keyword strategy and conversion optimization
- Strong analytical ability and data-driven spend decision-making
- Scrappy, high-ownership approach and ability to run multiple experiments
- Ability to communicate results clearly and demonstrate executive presence
- Candidates must be authorized to work in the United States on a full-time basis
- No visa sponsorship, extension, or transfer available
- NICE TO HAVE: Agency, consulting, or freelance experience managing paid budgets across multiple clients
- NICE TO HAVE: Founder or first-marketing-hire background at a startup
- NICE TO HAVE: Experience with ERP, supply chain, inventory, or manufacturing software
- NICE TO HAVE: Incrementality or A/B testing on paid channels
- NICE TO HAVE: Experience with G2 or other product review platforms
- NICE TO HAVE: Familiarity with Salesforce or HubSpot
Benefits
Comp & perks- Flexible time-off
- 12 paid holidays
- 10 sick days
- Volunteer time off
- Paid parental leave
- Recurring cell/Internet stipend
- 401(k) via Fidelity with 2% employer annual matching
- Comprehensive healthcare with dental and vision coverage
- Life, accident and disability insurance
- Tax-advantaged flexible spending and health savings accounts
- Employee assistance program
- Supplemental life and AD&D insurance
- Legal plan
- Pet insurance
- Critical illness insurance
- Accident and hospital indemnity insurance
- Annual bonus
- Long-term incentive plan (LTIP)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingConversion OptimizationA/B TestingSQLAutomationKeyword StrategyData AnalysisGrowth ExperimentationBudget ManagementReporting
Soft Skills
Analytical AbilityCommunication SkillsOwnershipScrappy MindsetExecutive Presence
Tools & Technologies
Claude CodeGoogle AdsAdRollSalesforceHubSpotG2Spreadsheets
Industry Keywords
B2B SoftwareDigital MarketingGrowth MarketingStartup ExperienceConsulting Experience