Regional Sales Manager – CIS, Balkans
LSports
Posted: 10/21/2026
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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B sales and business development within the sports betting and iGaming sectors, with a strong focus on managing commercial relationships and executing targeted strategies across Eastern European and CIS markets. Proficient in consultative selling, contract negotiations, and leveraging industry networks to drive customer acquisition and retention.
Highest-signal resume keywords
B2B Sales ExperienceSports Betting Ecosystem KnowledgeSalesforce ProficiencyCommercial Negotiation SkillsStakeholder Management
About the role
Key responsibilities & impact- Develop and execute a targeted regional business development strategy across assigned CIS, Balkan, and Eastern European markets
- Identify, engage, and qualify prospective B2B commercial partners, including sportsbook operators, platform providers, and technology vendors
- Leverage established industry relationships to accelerate new customer acquisition and open doors with key regional decision-makers
- Conduct comprehensive market mapping across the region to identify top-tier operators, key competitors, platform ecosystems, and strategic partnership channels
- Manage the end-to-end sales cycle from initial prospecting and lead generation through solution discovery, contract negotiations, and deal closing
- Build and nurture relationships with senior commercial and technical decision-makers
- Consultatively position LSports’ sports data solutions, pre-match and in-play odds feeds, and trading analytics tools
- Gather and report market intelligence, emerging regional trends, and competitive insights
- Maintain strategic post-contract relationships to maximize retention, identify upselling opportunities, and drive expansion
- Partner with Product, Technical Solutions, Legal, and Customer Success teams for onboarding and commercial execution
- Represent LSports at regional industry conferences, exhibitions, trade shows, and face-to-face client meetings
- Maintain pipeline management, deal stage tracking, and revenue forecasting using Salesforce or HubSpot
Requirements
What you’ll need- 5+ years of B2B sales or business development experience within the sports betting, iGaming, or sports technology sectors
- Demonstrated track record of managing and expanding commercial relationships across CIS, Balkan, or Eastern European jurisdictions
- Active, well-established network of contacts among sportsbook operators, platform providers, and key regional iGaming decision-makers
- Deep understanding of the sports betting ecosystem, regional operator landscapes, and commercial dynamics across Eastern Europe and CIS territories
- Proven track record of independently generating, negotiating, and closing complex commercial B2B contracts
- Strong technical understanding of sports betting products, API integrations, real-time sports data feeds, odds feeds, automated trading, or related betting technologies
- Proficiency with sales pipeline management and CRM software (Salesforce, HubSpot, or similar)
- Native/Fluent English (written and spoken)
- Strong commercial negotiation, consultative selling, and stakeholder management skills
- Self-driven with the ability to work autonomously and manage multiple regional markets in a remote environment
- Willingness and flexibility to travel internationally across the region as needed
- Fluency or high proficiency in Russian or other regional languages (bonus)
- Previous commercial sales experience with major sports data providers (bonus)
- Direct existing relationships with leading regional sportsbook operators and tier-1 platform providers across the CIS and Balkan regions (bonus)
- Comprehensive knowledge of local licensing, regulatory requirements, and commercial compliance practices across the target jurisdictions (bonus)
- Hands-on experience structuring and negotiating complex cross-border commercial agreements (bonus)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Contract NegotiationLead GenerationMarket MappingAPI IntegrationsReal-Time Sports Data FeedsOdds FeedsAutomated TradingComplex Commercial AgreementsPipeline ManagementRevenue Forecasting
Soft Skills
Consultative SellingSelf-DrivenRelationship BuildingAutonomous WorkFlexibility
Tools & Technologies
SalesforceHubSpot
Industry Keywords
Sports BettingIGamingCIS MarketsBalkan MarketsCommercial ComplianceRegional LanguagesSports Data SolutionsDecision-MakersMarket IntelligenceStrategic Partnerships