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OLIPOP PBCCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in DTC strategy, including site experience, CRM, and lifecycle marketing, while driving measurable growth and revenue performance. Proven ability to lead cross-functional initiatives and communicate effectively with senior leadership.
Highest-signal resume keywords
DTC Strategy DevelopmentCRM And Lifecycle MarketingShopify ExpertiseData-Driven Decision MakingCross-Functional Project Leadership
About the role
Key responsibilities & impact- Own the DTC P&L, growth, and revenue performance across drinkolipop.com
- Develop and execute end-to-end DTC strategy covering site experience, merchandising, acquisition, conversion, retention, subscription, and fulfillment
- Own omni-channel CRM/lifecycle marketing and loyalty strategy and execution
- Manage Affiliate and Social Commerce programs, including TikTok Shop
- Manage one direct report and multiple vendor relationships
- Lead high-priority, cross-functional initiatives with Digital Product, Customer Experience, Brand, Creative, Social, and Operations teams
- Use data, testing, and digital best practices to improve acquisition, engagement, and lifetime value
- Anticipate risks, identify root causes, and implement scalable improvements
- Communicate performance, priorities, and recommendations to senior leadership
- Make high-stakes decisions independently and align stakeholders with clear rationale
- Serve as the subject-matter expert on digital and ecommerce trends and bring innovation to the DTC and broader ecommerce channels
- Report to the VP, eCommerce
Requirements
What you’ll need- 12+ years of DTC, ecommerce, or digital experience at a high-growth consumer brand, with recognized subject-matter expertise in DTC
- Deep hands-on expertise with Shopify, Klaviyo, Stay AI, TikTokShop, Impact/Rakuten (required)
- Strong background in CRM, lifecycle marketing, Acquisition, Retention, Subscription, and loyalty programs (required)
- Proven track record of owning DTC and subscription revenue and driving measurable, company-level growth
- Demonstrated ability to lead complex, cross-functional projects and influence senior leaders and external partners
- Highly analytical, digitally fluent, and experienced with merchandising, optimization and experimentation
- Passion for building community-driven, brand-first consumer experiences
- Beverage and BFY Beverage experience preferred
Benefits
Comp & perks- Bonus
- Fully remote work
- IRL offsites
- Reasonable accommodations during the application process and employment
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Ecommerce ManagementSubscription Revenue GrowthAcquisition StrategiesRetention StrategiesMerchandising Optimization
Soft Skills
Analytical ThinkingStakeholder CommunicationLeadership
Tools & Technologies
ShopifyKlaviyoStay AITikTokShopImpact/Rakuten
Industry Keywords
DTCDigital MarketingConsumer BrandBeverage IndustryCommunity-Driven Experiences