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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing regional marketing strategies, including demand generation and account-based marketing programs, while leveraging strong analytical skills to evaluate performance and drive customer engagement. Proven ability to collaborate with sales teams and manage marketing investments effectively.
Highest-signal resume keywords
Field Marketing ExperienceDemand GenerationAccount-Based MarketingSalesforce CRM ProficiencyProject Management
About the role
Key responsibilities & impact- Partner with regional sales leadership to align marketing activities with territory goals, target accounts, and growth priorities
- Develop and execute regional go-to-market and omnichannel marketing plans
- Localize national campaigns, product launches, and business priorities
- Monitor regional market trends, competitive activity, customer feedback, and growth opportunities
- Plan and execute regional events, trade shows, dealer events, training, ride-alongs, and customer experiences
- Develop account-targeted events and engagement programs with sales to generate pipeline
- Manage event logistics, budgets, communications, and post-event performance measurement
- Collaborate with Brand, Content, Digital, and Product Marketing teams on regional messaging and creative assets
- Deploy regional merchandising, sales enablement tools, marketing collateral, and branch support initiatives
- Execute education, onboarding, training, dealer enablement, product training, and customer development programs
- Develop account-based marketing programs for priority dealers and customer segments
- Support loyalty, rebate, dealer incentive, and co-op marketing programs
- Plan and execute integrated demand generation across events, digital channels, dealer marketing, and local partnerships
- Align regional marketing activities with territory plans, sales objectives, and priority customer segments
- Manage marketing investments and program budgets
- Track, analyze, and report marketing performance through Salesforce CRM, including pipeline contribution, campaign ROI, lead quality, and conversion metrics
- Report to the Senior Marketing Manager- East/West Division
Requirements
What you’ll need- Bachelor’s degree in marketing, Business, Communications, or related field required
- 5-7 years of marketing experience with a strong emphasis on field marketing, regional marketing, demand generation, customer marketing, or channel marketing
- Ability to travel up to 40%
- Demonstrated success contributing to localized marketing strategies that drive customer engagement, pipeline growth, and revenue outcomes
- Proven experience partnering with sales teams on territory-based marketing plans and customer acquisition, retention, and growth
- Experience leading integrated, multi-channel marketing programs including events, account-based marketing, local demand generation, and customer enablement initiatives
- Experience within dealer, distributor, channel marketing, or two-step distribution business models preferred
- Strong analytical experience using Voice of Customer insights, market intelligence, sales data, and competitive analysis
- Strong strategic and tactical planning skills
- Strong business acumen and data-driven problem-solving ability
- Ability to influence without authority and build stakeholder alignment
- Excellent communication, presentation, and storytelling skills
- Ability to lead initiatives, drive accountability, and deliver results collaboratively
- Strong project management and organizational skills
- Proactive, solution-oriented, continuous improvement mindset
- Experience evaluating marketing performance, campaign effectiveness, pipeline contribution, and ROI
- Proficient with Microsoft Office Suite, Salesforce CRM, and marketing technology platforms
- Ability to mentor, coach, and develop others through influence and leadership
- Must reside near the Charlotte, NC area
Benefits
Comp & perks- Annual incentive bonus eligibility
- Health benefits
- 401(k)
- Employee stock purchase program
- Disability benefits
- Life insurance
- Critical illness insurance
- Accident insurance
- Parental leave
- Caregiver leave
- Tuition reimbursement
- Paid time off
- Wellness programs
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Strategy DevelopmentIntegrated Multi-Channel MarketingCampaign Performance EvaluationData-Driven Problem SolvingMarket Intelligence Analysis
Soft Skills
Excellent Communication SkillsInfluencing Without AuthorityCollaborative LeadershipProactive MindsetOrganizational Skills
Tools & Technologies
Salesforce CRMMicrosoft Office SuiteMarketing Technology Platforms
Industry Keywords
Regional MarketingCustomer EngagementPipeline GrowthDealer MarketingTwo-Step Distribution