PMA Canada

Key Account Manager

PMA Canada
Posted 10/19/2026full-timeCalgary • CanadaMid-LevelSeniorWebsite
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Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Beverage Alcohol Sales and Key Account Management, with a strong focus on developing strategic customer plans and managing complex customer relationships. Proficient in negotiation, commercial plan development, and utilizing sales performance metrics to drive business results.

Highest-signal resume keywords
Beverage Alcohol Sales ExperienceKey Account ManagementCommercial Plan DevelopmentNegotiation & InfluencingSales Force Automation Tools

About the role

Key responsibilities & impact
  • Develop and execute strategic customer plans that drive profitable growth, expand distribution, and strengthen PMA's portfolio across major retail accounts in Alberta and Saskatchewan
  • Build strong customer partnerships
  • Identify growth opportunities
  • Negotiate effective programming
  • Deliver measurable business results
  • Achieve annual NSV and depletion outcomes versus target by brand expression
  • Achieve Minimum Execution Standard outcomes versus target by brand expression
  • Achieve Shopper Conversion Driver outcomes versus target by brand
  • Develop trimester MES and SCD targets by brand expression and banner for lockdown meetings
  • Participate in biweekly business unit performance review sessions with the Regional Sales Director
  • Produce monthly scorecards on key business metrics and competitive gaming
  • Develop annual customer development business plans by category
  • Create collaborative phased monthly shipment forecasts by SKU
  • Control investment within budget by brand expression
  • Perform other duties as required
  • Frequent hand motion to perform various duties
  • Occasional immediate reaching and minimal overhead reaching
  • Occasional standing and walking for short amounts of time
  • Extended sitting for long periods at a desk or workstation

Requirements

What you’ll need
  • Minimum 5 Years of Beverage Alcohol Sales or CPG Experience
  • Minimum 6 Years Experience in Key Account Management (Beverage Alcohol or CPG)
  • Post Secondary Degree in Business
  • Well Demonstrated Track Record of Managing Complex Customer Relationships
  • Well Demonstrated Track Record of Managing Stakeholders
  • Strong analytical skills
  • Understanding sales performance, identifying opportunities and negotiating effective customer programs
  • Effective Customer Relationship Development
  • Commercial Acumen
  • Persuasive Selling
  • Negotiation & Influencing
  • Commercial Plan Development
  • Commercial Plan Implementation & Course Correction
  • Phased Shipment Forecast Development
  • RTC | The PMA Way of Selling
  • Alberta & Saskatchewan Provincial Beverage Alcohol Regulations
  • Canadian Beverage Alcohol Industry Rival Ways of Working
  • Effective Working Knowledge of Sales Force Automation Tools
  • Effective Working Knowledge of MS Power Point & MS Excel
  • AGLC ProServe Certified
  • WSET Certified
  • Valid Driver’s License with Fully Insured & Reliable Transportation
  • Must be Legally Able to Work in Canada
  • Must be of Legal Drinking Age

Benefits

Comp & perks
  • Equal opportunity and accessibility in the recruitment process
  • Accommodation available for candidates requiring support during recruitment

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Analytical SkillsSales Performance UnderstandingPhased Shipment Forecast DevelopmentCommercial Plan ImplementationCustomer Relationship Development
Soft Skills
Persuasive SellingStakeholder ManagementCustomer Partnership Building
Tools & Technologies
MS Power PointMS ExcelSales Force Automation Tools
Certifications & Qualifications
AGLC ProServe CertifiedWSET Certified
Industry Keywords
Beverage Alcohol RegulationsCanadian Beverage Alcohol IndustryCPG ExperienceRetail AccountsDistribution Expansion