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Posted: 10/21/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and go-to-market strategies for cybersecurity and data security services, with a strong focus on positioning, messaging, and sales enablement. Proven ability to create compelling narratives and content for executive audiences while driving measurable pipeline and revenue growth.
Highest-signal resume keywords
Product Marketing ExperienceCybersecurity ExpertiseSales Enablement DevelopmentPositioning And Messaging OwnershipContent Creation For Executive Audiences
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Own go-to-market for DataWatcher, Cyera's managed service for the Cyera Data Security Platform, and the proactive services portfolio
- Define positioning, messaging and value propositions for DataWatcher and each proactive assessment
- Clarify how each service connects to the Cyera platform and other portfolio offerings
- Build a services narrative for CISOs, security leaders, data and AI governance owners, and practitioners
- Own go-to-market plans covering audiences, use cases, entry points, sales motion and success metrics
- Position proactive assessments as entry points to platform adoption and paid services engagements
- Build the customer journey connecting assessments, platform adoption and services
- Lead launches and relaunches, including new assessment variants and responses to AI regulation or high-profile breaches
- Create sales and partner enablement materials, including solution briefs, datasheets, pitch decks, FAQs, objection handling, battlecards, and ROI/business-case tools
- Partner with Demand Generation, Field Marketing and Content on campaigns, webinars and events that generate qualified pipeline
- Create content including ebooks, videos, website content and webinars
Requirements
What you’ll need- 10+ years of product marketing, solutions marketing or closely related experience in B2B technology
- At least 3 years in cybersecurity, data security, risk or a comparable technical enterprise category
- Proven experience marketing services, managed services, subscription advisory or professional services offerings, ideally alongside a software platform
- Track record of owning positioning and messaging, and leading end-to-end launches that produced measurable pipeline or revenue
- Experience selling to or building content for CISOs and senior security and risk leaders
- Excellent written and verbal communication
- Ability to turn complex technical and advisory work into clear, compelling stories for executive and practitioner audiences
- Experience building sales enablement used by field teams and working closely with sales leaders and solution engineers
- Comfort with data, including setting success metrics, tracking funnel and attach performance, and adjusting plans based on results
- Bachelor's degree or equivalent practical experience
Benefits
Comp & perks- Ability to work remotely, with office setup reimbursement
- Competitive salary
- Unlimited PTO
- Paid holidays and sick time
- Health, vision, and dental insurance
- Life, short and long-term disability insurance
- Potential merit increases based on individual or company performance, time in role, and other discretionary factors
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Go-To-Market StrategyPositioning And MessagingSales Enablement MaterialsData Tracking And MetricsManaged Services MarketingSubscription Advisory MarketingProfessional Services MarketingPipeline GenerationRisk ManagementTechnical Storytelling
Soft Skills
Excellent Written CommunicationExcellent Verbal CommunicationCollaboration With Sales LeadersAbility To Simplify Complex ConceptsCreative Content Development
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
B2B TechnologyData SecurityCybersecurityRisk ManagementCISO EngagementManaged ServicesProfessional ServicesSales MotionCustomer JourneyAI Regulation