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Posted: 10/21/2026Director, Product Marketing – Marketing Cloud Portfolio Messaging
SalesforceCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing compelling marketing narratives and messaging for complex enterprise technology products, with a strong focus on executive-level storytelling and cross-functional collaboration. Proven ability to lead product launches and create impactful presentations for high-visibility events.
Highest-signal resume keywords
Product Marketing ExperienceExecutive-Level Presentation DevelopmentCross-Functional Project LeadershipEnterprise Marketing Technology ExpertiseCustomer-Facing Storytelling
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Lead Marketing Cloud portfolio messaging and storytelling
- Develop a clear, differentiated story connecting products, innovation, and customer value across executive and customer-facing content
- Shape narratives for Dreamforce, Connections, World Tours, executive engagements, and major internal kickoff events
- Develop presentation structures, scripts, demo integration, and speaker preparation
- Lead messaging for major product launches
- Partner with product marketing and Product Management to connect priority innovations and announcements to the broader Marketing Cloud story
- Translate complex capabilities into clear customer value
- Bring the portfolio narrative to life across First Call Decks, Strategic Innovation Conversations, web, and other priority content
- Lead cross-functional work across Product, Events, Creative, Communications, Sales, and executive stakeholders
Requirements
What you’ll need- 8+ years of experience in product marketing, product strategy, or a related marketing role
- Experience ideally within enterprise technology or software
- Demonstrated experience developing positioning, messaging, and narratives for complex products or portfolios
- Experience creating executive-level presentations, keynote content, or other high-visibility customer-facing storytelling
- Demonstrated experience leading complex, cross-functional projects and partnering with senior stakeholders
- Ability to travel domestically and internationally as needed for major events and customer engagements
- Ability to thrive in fast-moving environments where priorities can shift and timelines are often fixed
- Experience marketing enterprise marketing technology, CRM, AI, customer data, or digital experience products
- Experience developing keynote or mainstage content for large customer, industry, or company events
- Experience supporting major product launches spanning multiple products, teams, or announcements
- Experience developing messaging for executive marketing audiences, including CMOs and other senior business leaders
Benefits
Comp & perks- Time off programs
- Medical insurance
- Dental insurance
- Vision insurance
- Mental health support
- Paid parental leave
- Life insurance
- Disability insurance
- 401(k)
- Employee stock purchasing program
- Incentive compensation may be available for certain roles
- Equity may be available for certain roles
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Messaging DevelopmentNarrative ShapingPresentation Structure CreationProduct Launch SupportKeynote Content DevelopmentComplex Product PositioningCustomer Value TranslationEvent Messaging LeadershipStakeholder PartnershipCross-Functional Collaboration
Soft Skills
AdaptabilityCommunicationLeadershipStrategic ThinkingProblem-Solving
Industry Keywords
Enterprise TechnologySoftware MarketingCRMAICustomer DataDigital ExperienceProduct StrategyMarketing CloudCustomer EngagementHigh-Visibility Events