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Posted: 10/21/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing for software releases, with a strong focus on messaging, technical content development, and cross-functional collaboration. Proficient in creating training materials and sales tools while effectively engaging with both technical and non-technical stakeholders.
Highest-signal resume keywords
Product Marketing ExperienceTechnical Marketing Content DevelopmentCross-Functional ExecutionSoftware Product ExperienceTechnical Writing Skills
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Evolve and scale product marketing practices for frequent software updates
- Build and deliver launch content, seller enablement, and execution practices
- Coordinate with Product Management and R&D on release priorities, scope, and timing
- Lead product marketing readiness for assigned software releases and capabilities
- Co-lead launches for larger software platforms
- Create demonstrations, videos, presentations, web content, and sales tools
- Develop and deliver training, tools, and guidance for direct and indirect sellers
- Serve as a product expert in customer and pre-sales engagements
- Connect software capabilities to instrumentation, data acquisition, and automated test workflows
- Use customer feedback, seller input, adoption signals, and campaign performance to improve messaging and launch execution
- Represent NI software and the Test & Measurement platform at customer events, industry forums, trade shows, and conferences
- Partner with Product Management, R&D, sales, and marketing to translate customer needs and product capabilities into messaging, technical content, seller enablement, and launch execution
Requirements
What you’ll need- Bachelor’s degree in electrical engineering, computer engineering, computer science, or an equivalent technical field
- 8+ years of product marketing, technical marketing, solutions marketing, or related experience bringing complex technical products to market
- Demonstrated experience leading product marketing for software releases, capabilities, or launch workstreams
- Experience with messaging and content development, cross-functional execution, sales readiness, and post-launch improvement
- Experience creating technical marketing content and enablement for technical sellers and channel partners
- Ability to operate autonomously, align to business priorities, adapt as conditions change, and drive work through completion
- Legally authorized to work in the United States
- Must not require current or future work authorization sponsorship
- AI, cloud, SaaS, or other software product experience is preferred
- Experience with LabVIEW, TestStand, NI hardware, data acquisition, or instrumentation is highly preferred
- Technical writing, product demonstrations, educational video content, and presentation skills
- Ability to align technical and non-technical stakeholders and resolve dependencies
- Ability to learn quickly and work effectively through ambiguity
Benefits
Comp & perks- Market-leading 401(k) and profit-sharing plan
- Variety of medical insurance plans
- Dental and vision coverage
- Family formation benefits
- Paid parental leave (maternal and paternal)
- Employee Assistance Program
- Tuition reimbursement
- Employee resource groups
- Recognition programs
- Flexible time off plans, including vacation, holiday, and sick leave
- Face-to-face and virtual training
- Mentorship and coaching
- Project management training
- On-the-job training
- Work-life balance
- Flexible benefit plans
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MarketingTechnical MarketingMessaging DevelopmentContent DevelopmentSales EnablementLaunch ExecutionTechnical WritingProduct DemonstrationsEducational Video ContentPresentation Skills
Soft Skills
Autonomous OperationAdaptabilityStakeholder AlignmentDependency ResolutionQuick Learning
Tools & Technologies
LabVIEWTestStandData AcquisitionInstrumentationAICloudSaaS
Industry Keywords
Software UpdatesProduct ManagementR&D CoordinationCustomer EngagementTrade ShowsIndustry Forums