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Crop.photo by Evolphin
Posted: 10/16/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing strategies across B2B and B2C audiences, with a strong focus on managing paid channels and optimizing campaigns for improved conversion rates. Proficient in using AI tools and analytics to enhance marketing execution and reporting.
Highest-signal resume keywords
Performance MarketingPaid Marketing Channels ManagementMarketing AnalyticsCross-Functional CommunicationAI-Enabled Tools
About the role
Key responsibilities & impact- Contribute to the PLG and Self-Serve performance marketing strategy across B2B and B2C audiences
- Manage paid channels and programs from awareness through conversion, including planning, execution, optimization, and reporting
- Launch and optimize campaigns and evaluate channel performance
- Identify opportunities across audiences, messaging, creative, and funnel stages
- Build vendor relationships, manage account partnerships, and negotiate for stronger performance and value
- Monitor clicks, signups, trial starts, activation, cost per acquisition, paid conversions, subscription volume, revenue, and retention
- Design, run, and document experiments across channels, audiences, creative, offers, pricing pages, and customer journeys
- Use AI agents and automated workflows to improve execution speed, reporting efficiency, and performance insights
- Collaborate with campaign managers, Product Marketing, Growth, Analytics, and other partners
- Share learnings and make informed recommendations
- Report to the Director, Performance & Paid Media
Requirements
What you’ll need- 5+ years of experience in performance marketing, growth marketing, or user acquisition, ideally supporting PLG or Self-Serve business models
- Hands-on experience managing paid marketing channels such as paid social, affiliates, display, programmatic, app-focused, influencer, or other emerging channels
- Ability to use advertising platform data and marketing analytics to evaluate performance, make decisions, and improve campaigns when attribution data is incomplete
- Experience connecting marketing activity to signups, trial starts, activation, paid conversion, CAC, retention, or revenue
- Strong cross-functional communication skills and ability to collaborate with Growth, Product Marketing, Analytics, creative partners, and other stakeholders
- Experience supporting B2C or prosumer audiences, SaaS products, or self-serve customer journeys
- Familiarity with LTV and CAC analysis
- Experience using AI-enabled tools or automated workflows to improve campaign execution, reporting, analysis, or decision-making
- Must live in and be legally authorized to work in the United States or Canada; no work authorization, relocation assistance, or visa sponsorship provided
- Successful applicants must complete a background check
Benefits
Comp & perks- Health benefits
- Dental benefits
- 401(k) or RRSP retirement matching program
- Generous paid time off (PTO)
- Equity grant / RSU program for most employees
- Incentive programs, where applicable
- Maternity and parental leave top-up programs
- Free 1Password account
- Paid volunteer days
- Peer-to-peer recognition through Bonusly
- Remote-first work environment
- Travel for in-person engagement, including department-wide offsites, team meetings, and customer/industry events
- Accommodation available upon request during recruitment
- Candidates may use AI tools responsibly during the application process, except during live interviews
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingGrowth MarketingUser AcquisitionCampaign OptimizationLTV AnalysisCAC AnalysisPaid Social ManagementProgrammatic AdvertisingInfluencer MarketingExperiment Design
Soft Skills
CollaborationCommunication
Tools & Technologies
Advertising PlatformsAutomated WorkflowsAI Agents
Industry Keywords
B2BB2CSaaSSelf-Serve Business ModelsCustomer Journeys