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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in SEO and paid marketing strategies, with a strong focus on demand generation, data analysis, and campaign performance. Proficient in managing digital budgets and optimizing conversion rates through creative testing and audience strategies.
Highest-signal resume keywords
SEO Roadmap OwnershipDemand Generation MarketingGA4 ProficiencyData Analysis SkillsB2B SaaS Experience
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Own the SEO roadmap, including technical health, site architecture, internal linking, page speed, indexation, and crawl efficiency
- Build keyword and content strategies focused on commercial intent
- Own AEO and GEO to increase AI-search citations and referral traffic
- Run and evaluate programmatic and template-driven page strategies
- Build and scale paid acquisition across paid search, paid social, and emerging channels
- Own creative testing, audience strategy, landing page variants, and bidding
- Decide what to run in-house, outsource, or automate; manage agency and contractor performance
- Design demand generation programs measured by qualified pipeline
- Partner with Sales on lead quality, follow-up, and feedback loops
- Build always-on demand generation and campaign programs
- Own attribution, funnel conversion, CAC, payback, and ROAS reporting
- Build measurement models using GA4, Search Console, advertising platforms, CRM, SQL, or BI tools
- Own, forecast, and reallocate the digital budget
- Partner with Brand, Lifecycle, and Website Managers on performance, onboarding, retention, CRO, landing pages, and site performance
Requirements
What you’ll need- 7+ years in growth, performance, or demand generation marketing
- Meaningful experience in B2B SaaS
- Deep experience in both SEO and paid marketing
- Personally built campaigns and moved rankings
- Technical proficiency with GA4, Google Search Console, GTM, Google Ads, LinkedIn Ads, and SEO tools
- Ability to use scripts, APIs, SQL, or AI tooling independently
- Strong data analysis and modeling skills
- Track record of frugal, high-leverage growth
- Comfortable as a hands-on generalist in a fast-moving team
- Commercial focus on pipeline, CAC, and payback
- Experience marketing an AI product or selling to L&D, HR, or enablement buyers (nice to have)
- Product-led or self-serve growth experience alongside a sales-led motion (nice to have)
- Strong HubSpot fluency (nice to have)
- Hands-on CRO and experimentation experience (nice to have)
Benefits
Comp & perks- Stock options
- One full week of remote work per quarter
- Free lunch Thursdays and breakfast Tuesdays
- Centrally located, pet-friendly office
- Birthday time off: one additional paid day off when the birthday falls on a weekday
- 25 days of annual leave, with the option to convert 8 bank holidays into working days for up to 33 days
- Private healthcare through Bupa, including talk therapy and physiotherapy
- Matched salary sacrifice pension with Smart Pension
- Access to cutting-edge AI technology
- Immediate impact in a rapidly expanding Series A startup
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEOPaid MarketingData AnalysisCampaign ManagementConversion Rate OptimizationKeyword StrategyContent StrategyAttribution ModelingFunnel ConversionGrowth Marketing
Soft Skills
Hands-On GeneralistCollaborationStrategic ThinkingPerformance ManagementCreative Problem Solving
Tools & Technologies
GA4Google Search ConsoleGoogle AdsLinkedIn AdsGTMSQLSEO ToolsBI ToolsCRMAI Tooling
Industry Keywords
B2B SaaSDemand GenerationCommercial IntentAI Product MarketingLead QualityCROProgrammatic StrategiesPaid AcquisitionReferral TrafficPerformance Marketing