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Digital ScienceCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing performance marketing strategies across multiple channels, including Google Search, PMax, and Meta, while effectively optimizing affiliate and influencer programs to achieve acquisition targets. Proficient in utilizing analytics for budget allocation and performance tracking to drive revenue growth.
Highest-signal resume keywords
Performance Marketing ManagementAffiliate Program DevelopmentInfluencer Marketing StrategyAttribution and Analytics ExpertiseBudget Management and ROI Reporting
About the role
Key responsibilities & impact- Manage the performance marketing agency Cream across Google Search, PMax, Meta and programmatic
- Set strategy, review plans, challenge targeting and creative, and own the commercial outcome of the agency relationship
- Run and optimise affiliate and referral programmes, including partner recruitment, commission structuring, performance tracking and payouts
- Build and manage influencer partnerships as a measurable growth channel
- Own acquisition targets across Overleaf and Readcube
- Allocate budgets across agency-led and owned channels to achieve CAC and revenue goals
- Model CAC:LTV by channel and cohort and use it to guide investment decisions
- Partner with the senior growth and commercial analyst on tracking, attribution and spend reconciliation
- Run structured testing across creative, audience, offer and channel mix
- Report performance to commercial and marketing leadership, connecting channel metrics to pipeline and revenue impact
- Use AI tools for campaign optimisation, creative testing, audience analysis and reporting
Requirements
What you’ll need- Proven experience running performance marketing across Google Search, PMax, Meta and programmatic
- Ideally direct experience managing an external agency
- Hands-on experience building and running affiliate and/or referral programmes
- Experience with influencer marketing as a measurable acquisition channel
- Commercial, numbers-first mindset; fluency in CAC, LTV, and payback period
- Strong knowledge of attribution, tracking and analytics
- Experience working with a data/analytics partner to validate spend and results
- Track record of managing meaningful budgets end-to-end, from allocation through ROI reporting
- Experience in subscription, SaaS or D2C businesses valued
- Familiarity with academic, research or productivity tools is a plus
- Ability to operate without a large team, combining strategic ownership with direct execution
- Curiosity about AI and openness to experiment and adapt
- No specific educational credential stated
Benefits
Comp & perks- Equal opportunity employment commitment
- Inclusive workplace culture
- Support for diverse perspectives, experiences, and ideas
- Work with innovative businesses and technologies advancing open, efficient, and effective research
- Fully remote work arrangement
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Google SearchPMaxMetaProgrammatic AdvertisingAffiliate MarketingReferral ProgramsAttribution TrackingCAC and LTV AnalysisCampaign OptimizationData Analytics
Soft Skills
Strategic OwnershipCuriosityAdaptability
Tools & Technologies
AI Tools for Campaign OptimizationPerformance Tracking SoftwareAnalytics Platforms
Industry Keywords
SaaSD2CSubscription BusinessCommercial MindsetPerformance Metrics