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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing data-driven digital marketing strategies across various channels, including SEO, email, and social media. Proficient in analyzing performance metrics and optimizing campaigns to align with brand and business objectives.
Highest-signal resume keywords
Digital Marketing Strategy DevelopmentSEO ExpertiseEmail Marketing AutomationAgile Project ManagementStakeholder Engagement
About the role
Key responsibilities & impact- Develop and execute data-driven digital marketing strategies across website, email, SMS, SEO, and organic social channels
- Lead and support digital marketing initiatives and attribution across owned channels
- Support acquisition website authoring needs and testing agendas
- Track owned-channel performance and assist with business-listing inputs
- Develop audience-first campaigns driving engagement, conversion, and retention
- Align digital efforts with brand, business, and growth objectives
- Oversee email marketing strategy, including segmentation, automation, and performance tracking
- Support organic social media planning and execution
- Ensure digital content reflects brand voice, values, and compliance standards
- Partner with creative, analytics, portfolio/brand, agencies, vendors, and other cross-functional teams
- Coordinate timely, high-quality delivery across teams
- Monitor KPIs and compile performance reports
- Use consumer insights and performance data for strategy and optimization
- Report campaign results and business impact to stakeholders
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience
- 4+ years of experience in digital marketing, with a focus on owned channels
- Strong understanding of SEO, content strategy, digital attribution, and user experience
- Proven success developing and optimizing digital strategies across email, SEO, website, and social
- Experience working in agile PODs and applying agile principles to campaign development
- Strong analytical, communication, and project management skills
- Results-oriented approach and passion for data-driven decision-making
- Experience in agile environments and cross-functional collaboration
- Excellent communication and stakeholder engagement abilities
- Master’s degree or MBA preferred
- Experience in healthcare, senior services, or multi-site operations preferred
- Familiarity with omnichannel marketing and audience segmentation preferred
- Knowledge of HIPAA compliance and healthcare marketing regulations preferred
- Ability to work Eastern Standard Time (EST) hours
- May require up to 10% travel
- Minimum home internet speed of 25 Mbps download and 10 Mbps upload
- Dedicated workspace without ongoing interruptions to protect member PHI/HIPAA information
Benefits
Comp & perks- Bonus incentive plan based on company and/or individual performance
- Medical, dental, and vision benefits
- 401(k) retirement savings plan
- Paid time off
- Company and personal holidays
- Paid parental and caregiver leave
- Short-term and long-term disability
- Life insurance
- Whole-person wellness benefits
- Occasional travel to Humana offices for training or meetings
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital AttributionContent StrategyAudience SegmentationPerformance TrackingCampaign OptimizationKPI MonitoringData-Driven Decision MakingUser ExperienceOrganic Social Media PlanningAcquisition Website Authoring
Soft Skills
Analytical SkillsCommunication SkillsProject Management SkillsResults-Oriented ApproachCross-Functional Collaboration
Certifications & Qualifications
Bachelor’s Degree in MarketingMaster’s Degree or MBA Preferred
Industry Keywords
Healthcare Marketing RegulationsHIPAA ComplianceOmnichannel MarketingSenior ServicesMulti-Site Operations