Senior Digital Marketing Specialist
STI Federal
Posted: 10/20/2026
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STI FederalCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing growth marketing strategies within the federal contracting space, including event management, content production, and compliance with federal regulations. Proficient in leveraging CRM and CMS tools to enhance business development efforts and engage with government stakeholders.
Highest-signal resume keywords
B2G Marketing ExperienceEvent ManagementCRM ProficiencyFederal Acquisition Lifecycle KnowledgeProposal Graphics Production
About the role
Key responsibilities & impact- Serve as the marketing engine of STI Federal’s federal growth strategy
- Partner with Business Development and Capture leadership to build and execute an annual growth marketing plan
- Develop account-based campaigns targeting agencies, program offices, contracting activities, OSDBU offices, and large-prime teaming partners
- Position STI Federal’s tribally owned status, socioeconomic designations, and differentiators in market-facing messaging
- Participate in BD pipeline reviews and synchronize marketing priorities with capture timelines
- Build and manage the annual conference, trade show, and industry event calendar
- Represent STI Federal at conferences, trade shows, industry days, and matchmaking sessions
- Identify priority attendees and secure meetings for BD and executive leadership
- Run pre-show LinkedIn and email outreach
- Capture, qualify, and log event leads and contacts in the CRM within 48 hours
- Coordinate post-event follow-up with Business Development
- Measure and report event performance and opportunity influence
- Own exhibit execution, including registration, booth selection, shipping, drayage, electrical and internet orders, and setup and teardown
- Order, design, and maintain booth materials, displays, signage, lead-capture tools, and promotional items
- Produce event collateral such as capability statements, agency-specific one-pagers, contract vehicle sheets, and leave-behinds
- Manage event and sponsorship budgets and vendors
- Prepare booth staff with target lists and talking points
- Ensure event engagement with government personnel complies with federal ethics and gift rules
- Maintain capability statement, past performance, and company boilerplate libraries
- Produce proposal graphics, win-theme visuals, and branded templates
- Maintain the corporate website with capabilities, NAICS codes, contract vehicles, and past performance while ensuring ADA and Section 508 compliance
- Produce web content, capability sheets, whitepapers, newsletters, and proof points
- Lead STI Federal’s LinkedIn presence and executive thought-leadership campaigns
- Track and report marketing-sourced and marketing-influenced pipeline with Business Development
- Route inbound agency and teaming inquiries to Business Development
- Ensure sensitive BD, capture, and nonpublic information is excluded from public-facing materials
Requirements
What you’ll need- Bachelor’s degree in communications, Marketing, Digital Media, or related field, or equivalent experience
- 5+ years of marketing experience in a business-to-government (B2G) or federal contracting environment supporting business development or growth
- Hands-on experience planning and executing conferences and trade shows, including booth logistics, materials ordering, and vendor management
- Experience managing corporate websites and producing capability-based content
- Working knowledge of the federal acquisition lifecycle, from sources sought through award and recompete
- Proficiency with CRM platforms such as Salesforce or HubSpot
- Proficiency with CMS and analytics tools
- Proficiency with design tools such as Adobe Creative Suite or Canva
- Ability to convert technical concepts into clear, persuasive content
- Strong project and vendor management skills
- Ability to engage senior government officials, prime contractor executives, and small business liaisons
- Commitment to STI Federal’s core values and ability to work collaboratively
- Ability to stand for extended periods
- Ability to lift booth materials up to 40 lbs, with or without reasonable accommodation
- Advanced degree or marketing certifications preferred
- APMP certification a plus
- Experience marketing for a tribally owned, 8(a), or other small business federal contractor preferred
- Experience with federal market intelligence platforms such as GovWin IQ, Bloomberg Government, or HigherGov preferred
- Experience producing proposal graphics or supporting proposal operations preferred
Benefits
Comp & perks- Remote setting available
- Up to 25% domestic travel to conferences and industry events
- Equal Employment Opportunity workplace
- Diverse and inclusive workplace
- Native American preference when candidates meet qualifications equally
- Reasonable accommodation available
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Strategy DevelopmentEvent Logistics ManagementContent ProductionVendor ManagementLead QualificationBudget ManagementProposal Operations SupportWebsite ManagementData AnalysisTechnical Content Conversion
Soft Skills
Project ManagementCollaborationCommunicationEngagement with Government OfficialsCommitment to Core Values
Tools & Technologies
SalesforceHubSpotAdobe Creative SuiteCanvaCMS ToolsAnalytics ToolsGovWin IQBloomberg GovernmentHigherGov
Certifications & Qualifications
Bachelor's Degree in CommunicationsMarketing CertificationsAPMP Certification
Industry Keywords
Federal ContractingBusiness Development8(a) CertificationTribal Business MarketingCapability StatementsTrade ShowsConferencesGovernment EngagementEthics ComplianceNAICS Codes