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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing paid social media and search engine marketing campaigns across various platforms, with a strong focus on analytics and strategy development. Proficient in utilizing tools like Google Ads and Google Analytics to drive effective marketing initiatives for B2B and B2C audiences.
Highest-signal resume keywords
Google Ads ManagementSocial Media Strategy DevelopmentConversion Tracking AnalysisClient Relationship BuildingGoogle Ad Certification
About the role
Key responsibilities & impact- Research, develop, execute, optimize, and analyze paid social and search engine marketing campaigns across multiple ad accounts and platforms
- Manage campaigns using Google Ads, Meta Ads, Nextdoor Ads, MNTN Ads, LinkedIn Campaign Manager, and other digital advertising platforms
- Set up, monitor, and analyze conversion tracking using Google Tag Manager and Google Analytics
- Identify, develop, and evaluate social media and search engine marketing strategies for B2B and B2C audiences
- Build and maintain Pivot’s and clients’ social media presence through strategy, content creation, and organic social publication
- Conduct social media and search engine marketing audits and provide strategic recommendations
- Monitor emerging digital trends related to social media and search engine marketing effectiveness
- Develop expertise in generative search optimization and AI-powered marketing tools, including the impact of ChatGPT and similar technologies on search behavior and content strategy
- Develop educational resources for the Pivot team
- Participate in creative brainstorming and contribute to digital marketing campaign and client initiative strategy
- Perform other duties as assigned
Requirements
What you’ll need- Bachelor's degree in Marketing, Advertising, Communications, Public Relations, Business, Digital Media, or a related field; or equivalent combination of education and relevant professional experience
- Minimum 2 years of professional paid social media and/or Google Ads experience required
- Excellent understanding of social media platforms, including Facebook, Twitter, Instagram, Pinterest, Snapchat, TikTok, Nextdoor, and YouTube
- Ability to navigate both the creative and analytical sides of social media content development and publication
- Knowledge and foundational understanding of SEO audits, optimization, and reporting preferred
- Experience working with multiple clients simultaneously
- Strong understanding of customer and market dynamics and requirements
- Proven ability to build strong relationships with clients
- Excellence in grammar and professional writing skills
- Great attention to detail and accuracy
- Ability to communicate and collaborate with other departments
- Experience with non-profits is a plus
- Ability to communicate a clear message
- Ability to encourage and persuade clients to try something new
- Google Ad Certification preferred
- Ability to sell ideas
- Must be able to provide reliable internet connection and a quiet, distraction-free environment
Benefits
Comp & perks- Remote work arrangement
- Occasional travel may be required up to 5%
- Reliable internet connection and quiet, distraction-free work environment
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Social Media CampaignsSearch Engine MarketingSEO AuditsContent CreationData AnalysisDigital Marketing StrategyGenerative Search OptimizationAI-Powered Marketing ToolsConversion TrackingSocial Media Audits
Soft Skills
Excellent CommunicationAttention to DetailCreative Problem SolvingPersuasion SkillsCollaboration
Tools & Technologies
Google AdsMeta AdsGoogle Tag ManagerGoogle AnalyticsLinkedIn Campaign ManagerNextdoor AdsMNTN Ads
Certifications & Qualifications
Google Ad Certification
Industry Keywords
B2B MarketingB2C MarketingDigital MediaSocial Media PlatformsEmerging Digital TrendsClient ManagementMarketing Campaigns