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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing and brand management, with a strong focus on managing Google Ads and LinkedIn Ads campaigns. Proficient in HubSpot for email marketing and workflow management, alongside a solid understanding of social media strategies across multiple platforms.
Highest-signal resume keywords
Digital Marketing ExperienceGoogle Ads ManagementLinkedIn Ads ManagementHubSpot ProficiencySocial Media Management
About the role
Key responsibilities & impact- Publish press coverage, blog articles, and research papers to the Waabi website
- Coordinate with internal stakeholders to ensure accurate and timely publishing
- Manage Google Ads and LinkedIn Ads campaigns
- Monitor HubSpot workflows, form submissions, lead routing, and performance anomalies
- Execute weekly social posting across LinkedIn, YouTube Shorts, Instagram, and X
- Adapt content for each platform's native format and audience
- Monitor comments, tags, and media mentions and escalate items as needed
- Compile and distribute weekly or biweekly industry news roundups
- Prepare Waabi media mentions for internal sharing
- Send scheduled email campaigns via HubSpot
- Coordinate post-event and nurture emails
- Monitor email deliverability
- Organize and maintain the media kit, photo library, and b-roll
- Pull bi-weekly social and digital performance metrics and share summaries
- Support product marketing, communications, and events execution
- Coordinate facility branding requests, signage, swag, and vendor communications
- Format and schedule social posts for executives
Requirements
What you’ll need- 5+ years of experience in digital marketing, brand marketing, or marketing operations, ideally in a B2B or technology environment
- Hands-on experience managing Google Ads and LinkedIn Ads campaigns
- Working knowledge of HubSpot, including workflows, form submissions, lead routing, and email campaign execution
- Experience managing a company's day-to-day social media presence across multiple platforms, including LinkedIn, Instagram, X, and YouTube
- Strong organizational skills and comfort managing multiple ongoing workstreams independently with minimal ramp-up time
- Excellent written communication skills, including experience adapting content for different platforms and audiences
- Available for a contract engagement of approximately 6 months to provide parental leave coverage
- Open-minded and collaborative team player with the willingness to help others
- Passionate about self-driving technologies, solving hard problems, and creating innovative solutions
- Experience in the autonomous vehicle, robotics, or broader deep-tech industry (bonus/nice to have)
- Prior experience managing vendor relationships, such as design, video, or promotional/swag vendors (bonus/nice to have)
- Experience supporting executive or leadership social media presence (bonus/nice to have)
Benefits
Comp & perks- Daily drinks, snacks and catered meals (when in office)
- Regularly scheduled team building activities and social events
- Competitive perks & benefits
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingBrand MarketingMarketing OperationsGoogle AdsLinkedIn AdsHubSpot WorkflowsEmail Campaign ExecutionSocial Media StrategyContent AdaptationPerformance Metrics Analysis
Soft Skills
Organizational SkillsWritten CommunicationCollaborationOpen-MindednessProblem-Solving
Tools & Technologies
HubSpotGoogle AdsLinkedIn AdsYouTubeInstagramX
Industry Keywords
B2B MarketingTechnology EnvironmentAutonomous VehicleRoboticsDeep-Tech Industry