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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in marketing and sales automation, particularly with HubSpot, to design and optimize automated lifecycle journeys. Proficient in data management and analytics, with a strong focus on integrating AI solutions and maintaining clean data across systems.
Highest-signal resume keywords
HubSpot Marketing AutomationLifecycle MarketingAI Agent DevelopmentData IntegrationB2B SaaS Experience
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Own the marketing and sales automation stack, with HubSpot Marketing and Sales Hub at the centre
- Maintain clean connections to product, billing, website and trial funnel
- Design, build and continuously improve automated lifecycle journeys
- Automate trial onboarding, activation nudges, lead scoring and routing, upsell and cross-sell, win-back and churn prevention
- Replace recurring manual marketing and sales processes with automation
- Build AI agents into qualification, enrichment, routing, response drafting and content generation
- Maintain trustworthy lifecycle, attribution and product-usage data across systems
- Measure every journey with metrics, baselines and iteration plans
- Collaborate with Sales, Product, Growth Analytics and eCommerce
- Depending on focus, architect HubSpot data models, custom objects, APIs, webhooks, integrations and workflow tools, or own lifecycle content and messaging journeys
Requirements
What you’ll need- Several years in marketing and sales automation, lifecycle marketing, marketing ops or CRM, ideally in B2B SaaS with a self-service or product-led motion
- Deep, hands-on HubSpot experience: workflows, custom properties and objects, lists, lifecycle stages, reporting
- Clear strength in one focus area and solid working knowledge of the other
- Genuine curiosity about AI agents and automation; already built things with LLMs
- Analytical and structured, with a low tolerance for manual, repetitive processes
- Fluent German and English
- Self-starter able to carry several topics in parallel and finish them
- Optional: experience integrating product usage data into CRM-driven journeys
- Optional: experience with data warehouses, reverse ETL or event pipelines
- Optional: experience migrating or rebuilding a CRM setup
Benefits
Comp & perks- Hybrid working model with flexible hours and a genuine remote culture
- Extensive learning and development opportunities across growth, SaaS and AI
- Modern workspaces and high-quality equipment
- Water, coffee and fresh fruit included
- Open, collegial company culture with regular team events
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing AutomationSales AutomationLifecycle MarketingCRM ManagementData AnalysisWorkflow DesignLead ScoringReportingCustom PropertiesAPIs
Soft Skills
Analytical ThinkingSelf-StarterCollaborationCuriosityStructured Problem Solving
Tools & Technologies
HubSpot Sales HubHubSpot Marketing HubData WarehousesReverse ETLEvent Pipelines
Industry Keywords
B2B SaaSProduct-Led GrowthMarketing OperationsTrial OnboardingChurn Prevention