Marketing jobs in United States
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Manager, Lifecycle Marketing Analytics
PrizePicksPosted 10/20/2026full-timeRemote • United StatesMid-LevelSenior💰 $190,000 - $210,000 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in lifecycle and CRM analytics, with a strong focus on measurement, optimization, and experimentation. Proven ability to lead teams, deliver insights to senior leadership, and integrate AI tools into analytics workflows.
Highest-signal resume keywords
Lifecycle AnalyticsCRM AnalyticsA/B TestingAdvanced SQLBraze
Tech Stack
Tools & technologiesSQLTableau
About the role
Key responsibilities & impact- Lead a team of data analysts covering lifecycle, promotions, and CRM
- Deliver clear, data-driven insights and recommendations to senior leadership
- Own measurement of promotional and reinvestment spend, including incrementality, ROI, and offer optimization
- Set experimentation standards across lifecycle and CRM, including hypothesis development, test design, power analysis, and holdout strategy
- Measure and optimize lifecycle programs across onboarding, first-time deposit conversion, retention, and reactivation
- Develop targeting, pricing, and measurement strategies for cross-product adoption and cross-sell campaigns
- Partner with the CRM team to define audience, eligibility, and trigger logic for campaigns executed in Braze
- Build scalable analytics solutions, including automated test readouts, always-on holdouts, and audience pipelines
- Drive adoption of AI tools and integrate LLMs into analytics and lifecycle workflows
Requirements
What you’ll need- 5+ years of experience in lifecycle, CRM, retention, or growth analytics
- 1+ year of experience managing analysts
- Proven experience measuring and optimizing promotional, incentive, or reinvestment spend
- Deep experience with experimentation, including A/B testing, holdout design, and power analysis
- Experience supporting targeted and triggered lifecycle programs at scale
- Experience partnering with CRM teams and platforms (Braze strongly preferred)
- Hands-on experience applying AI tools (e.g., LLMs, coding assistants) to analytics workflows, and coaching others to adopt them
- Advanced SQL
- Tableau or similar BI tool (Tableau strongly preferred)
- Excel
- Exceptional communicator, with experience presenting to senior leadership
- Ability to influence cross-functional partners (Lifecycle, CRM, Promotions, Finance, Product)
- Comfortable balancing hands-on work with team leadership
- Must be authorized to work for any employer in the U.S.; employment visa sponsorship is unavailable
Benefits
Comp & perks- Company-subsidized medical, dental, & vision plans
- 401(k) plan with company match
- Annual bonus
- Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
- Generous paid leave programs, including 16-week paid parental leave and disability benefits
- Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
- Company-wide in-person events and team outings
- Lifestyle enhancement program
- Company equipment provided (Windows & Mac options)
- Annual performance reviews with opportunities for growth and career development
ATS Keywords
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Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisPromotional Spend MeasurementExperimentation DesignPower AnalysisAudience TargetingCross-Sell CampaignsRetention StrategiesExcelTableauAI Tool Integration
Soft Skills
Exceptional CommunicationInfluencing Cross-Functional PartnersTeam Leadership
Tools & Technologies
BrazeTableauExcelAI ToolsLLMs
Industry Keywords
Growth AnalyticsRetention ProgramsPromotionsIncentive OptimizationData-Driven Insights