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Manager, Lifecycle Marketing Analytics

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Posted 10/20/2026full-timeRemote • United StatesMid-LevelSenior💰 $190,000 - $210,000 per yearWebsite
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Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in lifecycle and CRM analytics, with a strong focus on measurement, optimization, and experimentation. Proven ability to lead teams, deliver insights to senior leadership, and integrate AI tools into analytics workflows.

Highest-signal resume keywords
Lifecycle AnalyticsCRM AnalyticsA/B TestingAdvanced SQLBraze

Tech Stack

Tools & technologies
SQLTableau

About the role

Key responsibilities & impact
  • Lead a team of data analysts covering lifecycle, promotions, and CRM
  • Deliver clear, data-driven insights and recommendations to senior leadership
  • Own measurement of promotional and reinvestment spend, including incrementality, ROI, and offer optimization
  • Set experimentation standards across lifecycle and CRM, including hypothesis development, test design, power analysis, and holdout strategy
  • Measure and optimize lifecycle programs across onboarding, first-time deposit conversion, retention, and reactivation
  • Develop targeting, pricing, and measurement strategies for cross-product adoption and cross-sell campaigns
  • Partner with the CRM team to define audience, eligibility, and trigger logic for campaigns executed in Braze
  • Build scalable analytics solutions, including automated test readouts, always-on holdouts, and audience pipelines
  • Drive adoption of AI tools and integrate LLMs into analytics and lifecycle workflows

Requirements

What you’ll need
  • 5+ years of experience in lifecycle, CRM, retention, or growth analytics
  • 1+ year of experience managing analysts
  • Proven experience measuring and optimizing promotional, incentive, or reinvestment spend
  • Deep experience with experimentation, including A/B testing, holdout design, and power analysis
  • Experience supporting targeted and triggered lifecycle programs at scale
  • Experience partnering with CRM teams and platforms (Braze strongly preferred)
  • Hands-on experience applying AI tools (e.g., LLMs, coding assistants) to analytics workflows, and coaching others to adopt them
  • Advanced SQL
  • Tableau or similar BI tool (Tableau strongly preferred)
  • Excel
  • Exceptional communicator, with experience presenting to senior leadership
  • Ability to influence cross-functional partners (Lifecycle, CRM, Promotions, Finance, Product)
  • Comfortable balancing hands-on work with team leadership
  • Must be authorized to work for any employer in the U.S.; employment visa sponsorship is unavailable

Benefits

Comp & perks
  • Company-subsidized medical, dental, & vision plans
  • 401(k) plan with company match
  • Annual bonus
  • Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
  • Generous paid leave programs, including 16-week paid parental leave and disability benefits
  • Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
  • Company-wide in-person events and team outings
  • Lifestyle enhancement program
  • Company equipment provided (Windows & Mac options)
  • Annual performance reviews with opportunities for growth and career development

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Data AnalysisPromotional Spend MeasurementExperimentation DesignPower AnalysisAudience TargetingCross-Sell CampaignsRetention StrategiesExcelTableauAI Tool Integration
Soft Skills
Exceptional CommunicationInfluencing Cross-Functional PartnersTeam Leadership
Tools & Technologies
BrazeTableauExcelAI ToolsLLMs
Industry Keywords
Growth AnalyticsRetention ProgramsPromotionsIncentive OptimizationData-Driven Insights