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Business Analyst – Marketing
SHI International Corp.Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in budget administration, financial reconciliation, and operational planning, with a strong ability to translate complex financial data into actionable insights for strategic decision-making. Proficient in developing financial models, ROI analyses, and utilizing financial tracking systems to ensure accountability and optimize marketing investments.
Highest-signal resume keywords
Budget AdministrationFinancial ReconciliationForecasting ExpendituresData AnalysisProject Management
About the role
Key responsibilities & impact- Oversee the end-to-end budget lifecycle across partner MDF, internal campaigns, and cross-pillar initiatives
- Reconcile actual spend against forecasts
- Manage budget reporting and partner with Finance on financial close activities
- Build and maintain ROI calculators, forecasting models, and financial analyses
- Translate financial and operational data into actionable insights for strategic planning and executive decisions
- Monitor budget trends, identify risks, and recommend corrective actions
- Implement request trackers, cost-tracking tools, and budget dashboards
- Provide visibility into marketing investments, spend allocation, and budget utilization
- Ensure consistent and transparent spend reporting across marketing pillars
- Audit financial workflows and identify inefficiencies and automation opportunities
- Standardize documentation, approval workflows, invoicing, and vendor management practices
- Establish budget tracking and reporting governance processes
- Develop and maintain executive dashboards covering budget health, spend velocity, forecast accuracy, and resource allocation
- Deliver recurring reports and ad hoc analyses for operational and strategic reviews
- Communicate financial performance, opportunities, and risks to leadership stakeholders
Requirements
What you’ll need- Completed Bachelor's Degree
- 5+ years of experience in marketing operations, business operations, or project management, emphasizing budget administration, financial reconciliation, financial tracking systems, and operational planning
- Experience managing budgets, forecasting expenditures, tracking spend, and ensuring financial accountability across multiple programs or initiatives
- Experience developing and maintaining financial models, ROI analyses, and spend-tracking methodologies
- Experience with financial tracking systems and tools for budgets, expenses, forecasts, and reporting
- Strong proficiency in financial reconciliation, budgeting, forecasting, and data analysis
- Ability to develop and maintain financial models, ROI analyses, and spend-tracking methodologies
- Ability to translate complex financial and operational data into executive-level insights and recommendations
- Proficiency with financial tracking systems and budget reporting tools
- Advanced proficiency in Microsoft Excel and reporting tools
- Strong project management, organizational, and prioritization skills
- Preferred: experience with budgeting, project management, or business intelligence platforms
- Preferred: experience supporting marketing organizations with partner funding programs, MDF management, campaign budgeting, or cross-functional investment planning
- Preferred: experience building executive dashboards and reporting frameworks
- Preferred: familiarity with marketing operations, campaign planning, and performance measurement
Benefits
Comp & perks- Continuous professional growth and leadership opportunities
- Health, wellness, and financial benefits
- World-class facilities and technology needed to thrive, in offices or remotely
- Medical, vision, dental, 401(k), and flexible spending benefits may be included
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Budget ManagementFinancial Tracking SystemsROI AnalysisForecasting ModelsData AnalysisFinancial ReportingSpend TrackingBudget UtilizationFinancial AccountabilityOperational Planning
Soft Skills
Organizational SkillsPrioritization SkillsCommunication Skills
Tools & Technologies
Microsoft ExcelBudget Reporting ToolsCost-Tracking ToolsExecutive DashboardsRequest Trackers
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
Marketing OperationsCampaign BudgetingCross-Functional Investment PlanningPartner Funding ProgramsPerformance Measurement