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Product Marketing Manager
Transoft Solutions Inc.Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing product marketing strategies, including go-to-market planning and product positioning for technical audiences. Proficient in synthesizing market insights and enabling sales teams with effective marketing content and tools.
Highest-signal resume keywords
Product Marketing ExperienceGo-To-Market PlanningProduct Positioning DevelopmentStakeholder CoordinationContent Development
About the role
Key responsibilities & impact- Develop and execute EMEA product marketing plans for the Transportation and Safety & Operations BU portfolios
- Translate global product strategies and business priorities into initiatives supporting awareness, customer engagement and growth
- Lead regional go-to-market planning and execution for product launches and strategic initiatives
- Align priorities, messaging, deliverables and timing with Product Management, Regional Marketing and Sales
- Gather and synthesize customer, market and competitive insights
- Identify regional opportunities and communicate feedback and recommendations to Product Management and stakeholders
- Develop and refine product positioning and messaging for EMEA audiences
- Enable regional Sales teams and resellers with product messaging, sales tools, training and competitive insights
- Plan and coordinate customer-facing content and programs, including product brochures, videos, blogs, webinars and onboarding content
- Independently manage multiple product marketing initiatives, coordinate stakeholders, prioritize demands and track progress
Requirements
What you’ll need- 3–5 years of experience in product marketing or a related B2B marketing role, ideally in software or a technical industry
- Experience developing product positioning, go-to-market planning, launches and ongoing marketing programs
- Ability to translate complex product capabilities into clear, compelling customer benefits for technical audiences
- Strong communication, project management and analytical skills
- Ability to coordinate stakeholders and manage competing priorities independently
- Ability to use customer feedback, market research and performance data to inform decisions and improve marketing activities
- Experience developing marketing content and sales enablement materials
- Experience collaborating with Product Management, Marketing, Sales and other cross-functional teams
- Strong written and verbal communication skills in English
- Candidates must be eligible to work in the country they have applied to work in
Benefits
Comp & perks- Flexible working environment embracing both in-person and remote work
- Employee programs and benefits focused on healthcare, retirement savings, rewards and recognition
- Professional growth and development opportunities
- Global community initiatives and donations
- Socially responsible and collaborative workplace culture
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MarketingMarket ResearchAnalytical SkillsSales EnablementCustomer EngagementB2B MarketingProduct LaunchesMarketing ProgramsPerformance Data AnalysisTechnical Communication
Soft Skills
Strong CommunicationProject ManagementIndependent PrioritizationCollaborationFeedback Synthesis
Industry Keywords
TransportationSafety & OperationsEMEASoftware IndustryTechnical IndustryCustomer InsightsCompetitive InsightsMessagingCustomer-Facing ContentStakeholder Management