Action Day Schools

Digital Marketing Specialist

Action Day Schools
Posted 10/21/2026full-timeSan Jose • California • United StatesMid-LevelSenior💰 $90,000 - $98,000 per yearWebsite
Apply

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing strategies, including SEO, social media management, and email marketing, while effectively managing relationships with vendors and partners. Proficient in analyzing marketing data to drive optimization and improve campaign performance.

Highest-signal resume keywords
Digital Marketing ExperienceSEO Strategy DevelopmentProject ManagementGoogle Analytics ProficiencyStrong Communication Skills

Tech Stack

Tools & technologies
WordPress

About the role

Key responsibilities & impact
  • Manage relationships with the digital advertising agency and other marketing vendors
  • Review digital advertising performance across Google, Meta, and other channels and identify optimization opportunities
  • Manage relationships with digital platforms and partners including Yelp, Niche, PrivateSchools.com, and Bay Area Parent
  • Partner with the SEO agency on SEO strategy, website optimization, keyword opportunities, and content development
  • Create and coordinate promotional emails, website copy, blog posts, and other marketing communications
  • Oversee social media strategy and support day-to-day content creation and posting
  • Track and report on social media engagement, digital campaign performance, lead generation, website activity, and other marketing metrics
  • Analyze marketing spend and channel performance and recommend improvements
  • Manage marketing projects from planning through completion, coordinating internal team members, vendors, and partners
  • Identify marketing opportunities and ideas that strengthen awareness, engagement, lead generation, and enrollment
  • Support the marketing team with both larger initiatives and time-sensitive projects

Requirements

What you’ll need
  • Bachelor’s degree in Marketing, Communications, Graphic Design, Business, or a related field
  • 3-5+ years of digital marketing experience
  • Strong understanding of digital advertising, SEO, social media, email marketing, websites, and digital analytics
  • Experience working with and managing marketing agencies, vendors, or outside partners
  • Ability to understand marketing data and translate it into clear recommendations and next steps
  • Strong project management, organization, and follow-through
  • Excellent written and verbal communication skills
  • Strong emotional intelligence and the ability to build positive, productive relationships with different personalities and teams
  • A proactive mindset and willingness to take ownership, solve problems, and follow through
  • Comfortable moving between big-picture strategy and hands-on marketing needs
  • Ability to manage multiple priorities while maintaining strong attention to detail
  • Experience with Google Analytics, Google Tag Manager, WordPress, or similar platforms is a plus

Benefits

Comp & perks
  • Vacation, sick, and holiday pay, including a paid holiday closure in late December
  • Medical, dental, and vision
  • 401k
  • FSA
  • Long Term Disability
  • Life Insurance
  • Childcare/Private Education Tuition Discount Benefits

ATS Keywords

✓ Tailor your resume
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Digital AdvertisingSEOEmail MarketingSocial Media ManagementDigital AnalyticsContent DevelopmentWebsite OptimizationLead GenerationMarketing Performance AnalysisProject Coordination
Soft Skills
Emotional IntelligenceRelationship BuildingProblem SolvingAttention to DetailOrganizational Skills
Tools & Technologies
Google AnalyticsGoogle Tag ManagerWordPressEmail Marketing PlatformsSocial Media Tools
Industry Keywords
Digital Advertising AgencyMarketing VendorsPromotional EmailsMarketing MetricsEngagement Strategies