Sales Manager
Brookdale
Posted: 10/21/2026
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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in sales and marketing principles within senior living communities, effectively driving occupancy growth and managing customer relationships. Proficient in utilizing sales-specific software and CRM systems to optimize revenue generation and maintain competitive market knowledge.
Highest-signal resume keywords
Bachelor's Degree In MarketingSales And Marketing PrinciplesMulti-Product Line ExperienceKnowledge Of Medicare And Medicaid RegulationsEffective Verbal And Written Communication Skills
About the role
Key responsibilities & impact- Generate high-volume recurring streams of new move-in revenue for assigned Brookdale communities with sales associate vacancies
- Exceed budgeted sales goals and community revenue targets by completing processes required to close sales
- Travel to communities within a specified geographic area; assignments vary in length and may change with little notice
- Drive rapid occupancy growth and maintain rate integrity through daily phone and in-person sales calls that convert to move-ins
- Manage sales-specific software and Customer Relationship Management systems, including accurate data entry and periodic database cleanup
- Communicate product information, availability, pricing, and concessions to community associates
- Attend daily stand-up meetings
- Maintain current knowledge of relevant competition in assigned markets
- Provide accurate and timely move-in forecasts
- Communicate incoming residents’ needs and preferences to Executive Directors and appropriate community associates
- Foster a positive image of assigned communities and the Brookdale brand with customers, residents, associates, and professional/volunteer influencers
- Promote a mission-driven sales culture and apply insights from one community assignment to optimize sales in subsequent assignments
Requirements
What you’ll need- Bachelor’s degree in marketing, business, or related field and one to two years of experience
- Additional years of related work experience may be substituted for the education requirement on a year-for-year basis up to four years
- Multi-product line experience within senior living communities: Assisted Living, Memory Care, Independent Living, and Skilled Nursing
- Valid driver’s license
- Frequent car and/or air travel as needed
- Knowledge of sales and marketing principles, methods, marketing strategy and tactics, sales techniques, and sales control systems
- Knowledge of Medicare and Medicaid regulations and applicable processes for the product lines being sold
- Knowledge of state regulations impacting or directing service delivery
- Ability to operate smartphones, personal computers, and related software
- Ability to manage time, tasks, and projects in a dynamic environment
- Ability to assess and understand customers’ expectations, needs, and circumstances
- Ability to work effectively with diverse personalities and treat people with dignity, respect, fairness, and maturity
- Effective verbal and written communication skills
- Ability to lift up to 25 pounds
- Occasional weekend, evening, or night work if needed to ensure shift coverage
- Frequent travel required
Benefits
Comp & perks- Medical, Dental, Vision insurance
- 401(k)
- Associate assistance program
- Employee discounts
- Referral program
- Early access to earned wages for hourly associates (outside of CA)
- Optional voluntary benefits including ID theft protection and pet insurance
- Paid Time Off
- Paid holidays
- Company provided life insurance
- Adoption benefit
- Disability (short and long term)
- Flexible Spending Accounts
- Health Savings Account
- Optional life and dependent life insurance
- Optional voluntary benefits including accident, critical illness and hospital indemnity Insurance, and legal plan
- Tuition reimbursement
- Annual bonus incentive for full-time associates in role
- Naturalization fee advance of up to $725 for qualified associates who have been with the company for at least a year
- Professional development opportunities
- Ongoing programs supporting health and wellness
- Robust training program
- Temporary associates may participate in the company’s 401(k) program
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales TechniquesSales Control SystemsData EntryDatabase CleanupMove-In ForecastingTime ManagementProject ManagementCustomer Needs AssessmentKnowledge Of State RegulationsAbility To Lift Up To 25 Pounds
Soft Skills
Ability To Work With Diverse PersonalitiesEffective CommunicationRespect And FairnessDynamic Environment Adaptability
Tools & Technologies
Sales-Specific SoftwareCustomer Relationship Management SystemsSmartphonesPersonal Computers
Certifications & Qualifications
Valid Driver's License
Industry Keywords
Senior Living CommunitiesAssisted LivingMemory CareIndependent LivingSkilled Nursing