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Built IntelligenceCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing with a focus on B2B SaaS, including developing product positioning, customer messaging, and go-to-market strategies. Proficient in creating targeted campaigns and measuring marketing impact to enhance customer adoption and awareness.
Highest-signal resume keywords
Product Marketing ExperienceB2B SaaS KnowledgeStrong Writing SkillsCampaign ManagementCustomer Insight Analysis
About the role
Key responsibilities & impact- Support go-to-market plans, launches and new product capabilities
- Develop product positioning, customer messaging and value propositions
- Create and coordinate launch communications, campaigns, landing pages, email content, webinars and customer stories
- Increase customer awareness, usage and adoption through targeted campaigns and customer education
- Equip Sales and Customer Success with product guides, presentations, FAQs and other practical sales materials
- Gather customer, sales, product usage and competitor insight to identify opportunities and inform decisions
- Track campaign engagement and product adoption to understand what is working and where to improve
- Report to the CMO and work closely with the Product Manager, company leadership, Sales, Customer Success and the wider Marketing team
- Establish a repeatable go-to-market approach for FastDraft, sharpen positioning and messaging, improve customer awareness and adoption, and provide customer-facing teams with tools to communicate its value
Requirements
What you’ll need- Typically 4–8 years of experience in product marketing, B2B, SaaS, technology, customer or commercial marketing
- Genuine interest in SaaS, software or technology and how it creates value for customers
- Strong writing and communication skills, with the ability to turn technical information into clear customer messages
- Good organisation and a proactive approach
- Confidence managing multiple stakeholders
- Interest in customer insight, product adoption and measuring marketing impact
- Ability to work independently and collaboratively in a fully remote environment
- Keen to understand the construction industry, its customers and their challenges
Benefits
Comp & perks- Fully remote working
- Occasional travel for team or customer meetings and business events
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningCustomer MessagingValue Proposition DevelopmentCampaign TrackingMarket Research
Soft Skills
Strong CommunicationOrganizational SkillsProactive ApproachStakeholder ManagementCollaborative Work
Tools & Technologies
Email Marketing ToolsWebinar PlatformsLanding Page BuildersSales Enablement Tools
Industry Keywords
SaaSTechnology MarketingConstruction IndustryCustomer EducationProduct Adoption