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Director, PCP Sales
Grow TherapyPosted 10/21/2026full-timeNew York City • New York • United StatesLead💰 $150,000 - $250,000 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading sales teams within healthcare environments, focusing on account growth, referral generation, and operational excellence. Proficient in utilizing data-driven insights to enhance sales strategies and build strong partnerships across healthcare organizations.
Highest-signal resume keywords
Sales LeadershipHealthcare PartnershipsData AnalysisReferral GenerationTeam Development
About the role
Key responsibilities & impact- Lead, coach, and develop a team of PCP account executives and account managers
- Establish goals, operating cadences, account reviews, execution standards, and accountability
- Build a repeatable hiring and ramp model
- Define market segmentation, account coverage, territories, and a hunter-farmer model
- Own HCP-level targeting using provider, claims, referral, and other data
- Build scalable workflows for prospecting, follow-up, activation, reactivation, and account expansion
- Determine where in-person selling adds value and design focused market tests
- Partner with Marketing and Enablement on provider messaging, collateral, events, and activation programs
- Own referral and intake growth across PCP groups, health systems, MSOs, virtual primary-care organizations, and other referral partners
- Create account growth plans to increase active referrers, repeat behavior, office penetration, and referrals per clinician
- Build systems for proactive communication on referral trends and insights
- Strengthen partner trust through responsive follow-up, patient-status visibility, and actionable performance insights
- Use provider, claims, referral, and performance data to guide targeting, rep activity, and productivity
- Partner with RevOps and Data to improve CRM architecture, attribution, account hierarchies, territories, dashboards, quotas, rep credit, and forecasting
- Translate field insights into recommendations for Product, Clinical, Client Success, Marketing, and Operations
Requirements
What you’ll need- 8+ years of sales, partnerships, business development, or commercial leadership experience, including meaningful people management
- Experience leading quota-carrying teams in healthcare, digital health, pharma, medical device, provider services, or another referral-driven environment
- Track record of building or materially improving a sales motion, team, territory model, or operating system
- Experience selling into or partnering with physician groups, health systems, MSOs, provider organizations, or other complex healthcare stakeholders
- Hands-on leadership approach with willingness to work closely with representatives and improve sales execution
- Fluency in recurring-growth motions and referral behavior development
- Strong analytical and operational judgment across CRM data, segmentation, productivity metrics, quotas, forecasting, and unit economics
- Ability to build trust across healthcare organizations
- Builder’s mindset and ability to create, test, and improve new approaches
- High empathy and sound judgment in a regulated, trust-sensitive environment
- Experience leading and executing field sales motions preferred but not required
- Direct experience with PCP referral generation, provider partnerships, clinical outreach, or physician-practice activation is a plus
- Experience with geographically dense field sales, healthcare claims or NPI data, EHR referral workflows, payor coverage, or provider-network strategy is a plus
- Experience scaling a small team into a multi-layered sales organization is a plus
Benefits
Comp & perks- Comprehensive medical, dental, vision, life, and disability coverage
- No cost access to therapy through the Grow platform (available to US employees)
- Retirement savings programs
- Equity opportunities
- Flexible time off
- Company paid holidays
- Company-wide Winter Break
- Up to 18 weeks of paid parental leave
- New child stipend
- Dedicated weekly flexible time for self care
- Annual wellness and development stipend
- Pre-tax commuter benefits
- Home workspace support
- Meal benefits
- Wellness memberships
- Virtual care
- Pet insurance discounts (where available)
- Global travel assistance
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Strategy DevelopmentQuota ManagementMarket SegmentationCRM Data AnalysisAccount Growth PlanningSales Motion ImprovementReferral Behavior DevelopmentOperational JudgmentPerformance InsightsHealthcare Claims Analysis
Soft Skills
EmpathyTrust BuildingCoachingCommunicationAnalytical Thinking
Tools & Technologies
CRM SystemsEHR WorkflowsData DashboardsAttribution ModelsForecasting Tools
Industry Keywords
HealthcareDigital HealthPharmaMedical DeviceProvider ServicesReferral-Driven EnvironmentPhysician GroupsHealth SystemsMSOsProvider Organizations