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Posted: 10/14/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in graphic design, SEO strategy, and data analysis to drive marketing performance in the housing sector. Proficient in utilizing AI for content generation and managing multi-channel campaigns while ensuring compliance with landlord/tenant laws and Fair Housing regulations.
Highest-signal resume keywords
SEO Strategy ManagementGraphic DesignData AnalysisCampaign ManagementCustomer Service
About the role
Key responsibilities & impact- Own graphic design, email design, and virtual flipbooks end to end
- Build and enforce social media standards, guidelines, and tools
- Develop creative for organization-level campaigns and community-level launches, lease-ups, and events
- Use AI for content generation, listing optimization, creative iteration, and visibility
- Manage SEO strategy, including keyword targeting, on-page optimization, local search, and content roadmap
- Conduct recurring site performance reviews covering traffic, conversion, page speed, and drop-off
- Manage the ILS presence across Zillow, Apartments.com, and the broader syndication network
- Benchmark ILS standing and hold providers accountable
- Track market trends and competitor positioning
- Build dynamic organization- and community-level reporting
- Analyze channel performance, cost per lead, and cost per lease, and reallocate resources
- Navigate the CRM and connected marketing toolbox
- Run proactive campaign management from gap identification through reporting outcomes
- Present findings and recommendations to leadership and clients
Requirements
What you’ll need- 3–5 years of marketing, data analysis, and SFR/BTR experience, preferably in single-family or multi-family housing
- Proven track record of driving SEO, social, site performance, awareness, and exceptional conversions
- Comfort and proven adaptability with modern technology, AI-enabled platforms, mobile apps, connected devices, and policy development
- Strong self-direction and organizational skills to manage Requests, Designs, and Branding Operations pipelines independently
- Excellent time management, multitasking, and attention to detail
- Strong customer service, communication, and lead-conversion skills
- Critical thinking, problem-solving, and an ownership mentality
- Bachelor's or Associate's degree in Business, Marketing, Real Estate, or a related field preferred
- Reliable transportation and a valid driver's license
- Working understanding of landlord/tenant laws, lease agreements, and Fair Housing regulations
- Regular property visits required
Benefits
Comp & perks- A generous PTO and paid holiday schedule
- A 90 Day Training Mentorship during onboarding
- A robust compensation package, including leasing incentives and profit sharing
- A strong 401(k) program with matching
- A full suite of medical, vision, and dental benefits
- 24/7 Telemed Care
- Employee Assistance Program
- Access to a mobile wellness platform designed to support daily health goals
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Graphic DesignSEOData AnalysisContent GenerationEmail DesignSite Performance OptimizationMarket Trend AnalysisLead ConversionReportingKeyword Targeting
Soft Skills
Time ManagementMultitaskingAttention to DetailCritical ThinkingProblem-SolvingCommunicationSelf-DirectionOrganizational Skills
Tools & Technologies
CRMAI-Enabled PlatformsMarketing ToolboxZillowApartments.com
Industry Keywords
Single-Family HousingMulti-Family HousingLandlord/Tenant LawsLease AgreementsFair Housing Regulations