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Posted: 10/14/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in graphic design, SEO strategy, and data analysis to drive marketing effectiveness in the housing sector. Proficient in managing campaigns, utilizing AI for content generation, and ensuring compliance with landlord/tenant laws.
Highest-signal resume keywords
SEO StrategyGraphic DesignData AnalysisCampaign ManagementCustomer Service
About the role
Key responsibilities & impact- Own graphic design, email design, and virtual flipbooks from concept through delivery
- Build and enforce social media standards, guidelines, and tools
- Develop creative for organization-level campaigns and community-level launches, lease-ups, and events
- Use AI for content generation, listing optimization, creative iteration, and visibility
- Manage SEO strategy, including keyword targeting, on-page optimization, local search, and content roadmaps
- Conduct recurring site performance reviews covering traffic, conversion, page speed, and drop-off
- Own ILS presence across Zillow, Apartments.com, and broader syndication networks
- Benchmark ILS performance and hold providers accountable
- Track market trends and competitor positioning
- Build dynamic organization- and community-level reporting
- Analyze channel performance, cost per lead, and cost per lease, reallocating resources toward effective channels
- Use the CRM and connected marketing tools to support business-critical decisions
- Manage proactive campaigns from identifying gaps through measurement and reporting
- Present findings and recommendations to leadership and clients
- Manage creative, digital, and analytics operations across Requests, Design, and Brand Operations pipelines
- Visit properties regularly
Requirements
What you’ll need- 3–5 years of marketing, data analysis, and SFR/BTR experience, preferably in single-family or multi-family housing
- Proven track record of driving SEO, social, site performance, awareness, and exceptional conversions
- Comfort and proven adaptability with modern technology, AI-enabled platforms, mobile apps, connected devices, and policy development
- Strong self-direction and organizational skills to manage Requests, Designs, and Branding Operations pipelines independently
- Excellent time management, multitasking, and attention to detail
- Strong customer service, communication, and lead-conversion skills
- Critical thinking and problem-solving skills with an ownership mentality
- Bachelor's or Associate's degree in Business, Marketing, Real Estate, or a related field preferred
- Reliable transportation and a valid driver's license
- Working understanding of landlord/tenant laws, lease agreements, and Fair Housing regulations
Benefits
Comp & perks- A generous PTO and paid holiday schedule
- A 90 Day Training Mentorship during onboarding
- A robust compensation package, including leasing incentives and profit sharing
- A strong 401(k) program with matching
- A full suite of medical, vision, and dental benefits
- 24/7 Telemed Care
- Employee Assistance Program
- Access to a mobile wellness platform designed to support daily health goals
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Graphic DesignSEOData AnalysisContent GenerationKeyword TargetingOn-Page OptimizationPerformance BenchmarkingMarket Trend AnalysisLead ConversionReporting
Soft Skills
Time ManagementMultitaskingAttention to DetailCritical ThinkingProblem-Solving
Tools & Technologies
CRMAI-Enabled PlatformsMarketing ToolsSocial Media StandardsDigital Analytics
Certifications & Qualifications
Bachelor's Degree in BusinessBachelor's Degree in MarketingBachelor's Degree in Real EstateAssociate's Degree in BusinessAssociate's Degree in Marketing
Industry Keywords
Single-Family HousingMulti-Family HousingLandlord/Tenant LawsLease AgreementsFair Housing Regulations