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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing digital marketing strategies to enhance client acquisition and retention while leveraging analytics and user experience research to drive performance. Proficient in project management and stakeholder communication, with a strong understanding of marketing principles and competitive landscape.
Highest-signal resume keywords
Digital Marketing StrategiesProject ManagementWeb AnalyticsStakeholder CommunicationMarketing Principles
About the role
Key responsibilities & impact- Develop and execute digital-channel strategies to increase client acquisition, retention, profitability, and cross-sell across Truist’s Small Business and Wholesale site sections and product lines
- Support Small Business deposit products and digital banking services
- Partner with marketing, line-of-business stakeholders, channel leads, and platform product owners to align website experiences, product priorities, and business objectives
- Develop product-specific roadmaps to achieve revenue goals through digital marketing strategies
- Drive content, experience, and functionality enhancements across Truist.com with marketing, content, UX Design & Research, SEO, authoring, QA, and technology teams
- Apply business-owner behavior models and user journeys to banking products and services
- Use web analytics, site performance data, voice-of-client feedback, and user-experience research to refine strategies, drive qualified traffic, improve conversion rates, and enhance digital experiences
- Maintain reporting capabilities, track KPIs, and communicate marketing performance, recommendations, and business impact to stakeholders and senior management
- Research industry trends, competitive conditions, and emerging technologies and adjust strategies to maintain competitive advantage
- Measure results, identify actionable insights, and solve complex problems
Requirements
What you’ll need- Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
- Five years of related experience or an equivalent combination of education and experience
- In-depth knowledge of marketing principles, practices, theories, and/or methodologies, including marketing, market research, analytics, and digital marketing
- Experience managing projects or project work streams as an Individual Contributor
- Knowledge of the industry's competitive landscape and factors differentiating Truist and its competitors
- Ability to interpret and explain complex information to varied audiences and build stakeholder consensus
- Ability to provide direction and mentor less experienced teammates
- Proficient in Excel and PowerPoint
- Able to access and interpret client information received from a computer and hear and speak with individuals in person and by phone
- Able to operate standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers
- Able to work all scheduled hours, including overtime as directed and required by business needs
- English language fluency required
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- Accidental death and dismemberment coverage
- Tax-preferred savings accounts
- 401(k) plan
- At least 10 days of vacation during the first year of employment, prorated
- 10 sick days, prorated
- Paid holidays
- Defined benefit pension plan (depending on position and division)
- Restricted stock units (depending on position and division)
- Deferred compensation plan (depending on position and division)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingMarket ResearchAnalyticsKPI TrackingContent DevelopmentUser Experience ResearchBusiness AnalysisProject ManagementExcelPowerPoint
Soft Skills
MentoringCommunicationProblem SolvingConsensus Building
Industry Keywords
Client AcquisitionRetention StrategiesCompetitive LandscapeDigital Banking ServicesSmall Business ProductsUser JourneysVoice-of-Client FeedbackEmerging Technologies